On June 15, BLACKPINK gives fans and netizens a hint and sneak peek of their upcoming pre-release single through concept through their concept photos! As soon as the photos were uploaded by the official social media accounts of YG Entertainment, the group's supporters were overwhelmed, and their anticipation for BLACKPINK's new song rises.
Due to Blinks' excitement, they also shared their possible concept theories in different online platforms, which captured the netizens' interests then.
Most of the fans, particularly BLINKs, associated the concept of teasers on the four elements of the matter, including the water, fire, air, and earth. Jennie represents the air, Lisa for Fire, while Jisoo and Rosé embodied the earth and water, respectively.
Furthermore, other BLINKs associated BLACKPINK' teaser photos to a nine-tailed fox, giving another twist and modern vibes to Korean folk stories about Gumiho.
Also, Korean Blinks express their theories too, in which they guessed that BLACKPINK would be going to relive the four guardian deities, which are the azure dragon, white tiger, vermillion bird, and black tortoise.
A Twitter user also think that it could be BLACKPINK teasers will be about high-breed fish, relating to the sea, which is somehow connected to the summer season.
Meanwhile, Korean netizens also reacted about BLACKPINK, and several think that they are like the daughters of the megastar, Lady Gaga, giving off the same iconic vibes.
"Lady Gaga gave them a blood transfusion," says a netizen.
On the other hand, Forbes, a US business magazine, then noted BLACKPINK's rising popularity in foreign countries, particularly in the US. The analyst stated that BLACKPINK led countless Lady Gaga's fans to their solid fandom base, after the immense success of Blackpink x Lady Gaga's song, "Sour Candy" which is a song released through the megastar's new album, "CHROMATICA."
Forbes then predicted, "BLACKPINK has reached a new peak on Billboard's Hot 100 through 'Sour Candy," but using this momentum, their next single and music video can rank higher on the charts."
This prediction is aligned with the recent achievement of BLACKPINK in US history, where they became the first K-pop girl group to chart in the Top 40 arena of Billboard's Hot 100.sign that it was fans' favorite track," pertaining to "Sour Candy" which receives several praises from US fans.
Forbes also added, "The surge to No. 10 on the US sales chart, the world's largest music market, was a clear Their popularity in the said country is rare, as charting in the top 100 is not easy for K-pop girl groups, nor to reach the top 40, which BLACKPINK actually did.
Due to this amount of support and motivation the female idols were receiving, BLACKPINK presents a three-month-long promotion with their fans, which includes a pre-single song this June 26, followed by their second-single on July to August. Their major comeback is set to September, wherein their first-full album with ten tracks will be kicking off.