On Monday, Dec. 15, protest trucks were seen in front of Big Hit Entertainment. The protest trucks not only claims the company has lost its roots but also lists numerous demands. Keep on reading to learn more.
One of the first things ARMYs demand of Big Hit Entertainment is to halt the production of the BTS upcoming youth drama titled "YOUTH." The fan base has been vehemently against the production of the drama for a while now. The drama will feature numerous rookie actors and while the cast received positive receptions, many fans are upset that the characters are using the real names of the BTS members.
People are saying that the characters' names should be changed, as no BTS member will be acting in the drama. Additionally, fans are afraid that people will confuse the story in the drama as BTS's real-life stories when the drama is actually based on the BTS Universe, which can be seen in the video game "BTS Universe Story." Fans fear that the plot and the affiliation through the names can be used as a tool to slander BTS.
The next thing ARMYs protest is the upcoming Big Hit Labels joint concert, "2021 New Year's Eve Live." The concert will feature artists under Big Hit Entertainment and their subsidiary labels, Source Music, BE:LIFT Lab, and PLEDIS Entertainment. While fans were initially excited about the concert, people became furious at the high prices. People also pointed out that the venue of the concert was inappropriate, as it is mostly used as an exhibition center. It will also be difficult for fans to get a good view of the artists due to poor sightlines.
ARMYs also want the concert to be canceled is because it appears to be a "selfish act" by the company. People think the concert looks like it is being done for media play and that all the artists still do not feel as if they are under the same agency. Many ARMYs also complained that they had wanted a solo concert, but since the event will have other artists, BTS will only perform for a short time.
The truck continues to flash messages that ridicule the country, with one reading, "Big Hit who lost its rooks and became crazy over stocks." Back in Oct., Big Hit Entertainment announced that they are now publicly trading in the KOPSI, with the stock opening at $235 USD. While the stocks saw a sure on the first day, a few days later, it dropped by 22%.
The stock prices of Big Hit Entertainment rely heavily on BTS, which many have considered concerning. As the member's military enlistment nears, Big Hit Entertainment appears to still focus on BTS rather than their other artists. This has angered fans, who now think the company is using BTS for their monetary gain.
What do you think of the situation?
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Written by Alexa L.
