On Saturday, Dec. 26, the Korean Brand Research Institute released their brand reputation rankings for idol groups in December. See who made the top rankings here.
The Korean Brand Research Institute analyzed the bran reputation index by extracting 143,994,751 pieces of data from Nov. 26 to Dec. 26 and measured consumer participation index, media index, communication index, and community index concerning idol groups. Compared to the 130,417,384 available data concerning idol groups from Nov. 2020, the number of data available increased by 10.41%.
The brand reputation ranking is an index created through data analysis and helps find the habits of consumers and the impact of an idol group on brand consumption. Through the analysis of an idol group's brand reputation, we can see the positive and negative influences of an idol group, the media's interest in them, and the amount of attention they receive from consumers.
First place goes to BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) with a brand reputation index of 18,972,090. The boy group has a participation index of 3,995,872, a media index of 4,049,610, a communication index of 5,512,729, and a community index of 5,413,879. Compared to their brand reputation index of 16,858,121 in Nov., their brand reputation index increased by 12.54%.
BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) bagged second place with a brand reputation index of 8,401,874. The girl group has a participation index of 514,888, a media index of 2,774,708, a communication index of 2,543,740, and a community index of 2,568,537. Compared to their brand reputation index of 5,484,282 in Nov., their brand reputation index increased by 53.20%.
Third place goes to NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jungwoo, Kin, Xiaojun, Yanyang, Hendery, Shotaro, and Sungchan) with a brand reputation index of 7,985,896. The group has a participation index of 600,160, a media index of 1,915,564, a communication index of 3,106,714, and a community index of 2,363,459. Compared to their brand reputation index of 6,165,057 in Nov., their brand reputation index increased by 29.53%.
SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Woozi, Wonwoo, Hoshi, DK, The8, Mingyu, Seungkwan, Vernon, and Dino) with a brand reputation index of 7,799,668. The boy group has a participation index of 790,152, a media index of 1,991,861, a communication index of 2,778,003, and a community index of 2,293,319. Compared to their brand reputation index of 4,470,186 in Nov., their brand reputation index increased by 75.68%.
(G)I-DLE (Miyeon, Minnie, Soyeon, Soojin, Yuqi, and Shuhua) ranked in fifth place with a brand reputation index of 5,561,582. The boy group has a participation index of 204,160, a media index of 1,396,822, a communication index of 2,157,788, and a community index of 2,802,813. Compared to their brand reputation index of 4,226,288 in Nov., their brand reputation index increased by 55.26%.
From 6-51, the ranking goes
6. IZ*ONE
7. TWICE
8. Oh My Girl
9. MAMAMOO
10. EXO
11. Aespa
12. GFRIEND
13. MONSTA X
14. TXT
15. Red Velvet
16. ITZY
17. Super Junior
18. THE BOYZ
19. GOT7
20. Weeekly
21. EVERGLOW
22. fromis_9
23. TREASURE
24. Lovelyz
25. NU'EST
26. ASTRO
27. Stellar
28. APRIL
29. Girls' Generation
30. SHINee
31. Stray Kids
32. STAYC
33. WINNER
34. MOMOLAND
35. LOONA
36. CRAVITY
37. Apink
38. WJSN
39. ATEEZ
40. INFINITE
41. BTOB
42. BIGBANG
44. PENTAGON
45. AB6IX
46. VIXX
47. Golden Child
48. Dreamcatcher
49. SF9
50. VICTON
51. Weki Meki
Did your favorite idol group make the ranking?
For more K-Pop news and updates, always keep your tabs open here on KpopStarz.
KpopStarz owns this
Written by Alexa Lewis
