Super rookie group CRAVITY made the surprise announcement for their 2021 comeback, "Season 3 Hideout: Be Our Voice," set on January 19.
The latest boy group from Starship Entertainment made the announcement last December 21 through its official SNS accounts. In its teaser poster, "Be Our Voice" is displayed vertically, in a visual style that resembles Broadway. The words "CRAVITY HIDEOUT BE OUR VOICE" seem to be rippled with shooting stars.
Since then, their social media accounts have been dotted with hints and teasers regarding their upcoming projects. The latest of which is the release of their teaser video, "[CRAVITY] HIDEOUT: PROLOGUE FILM SEASON 3," uploaded on the group's Naver V Live and YouTube channels.
CRAVITY's January 2021 comeback follows their second EP, "Season 2 Hideout: The New Day We Step Into." Released on August 24, the Starship Entertainment boy group's release featured lyrics written by its members Allen and Serim. Led by its title track "Flame," CRAVITY topped the South Korean Gaon Albums Charts and peaked at number 15 at the Japanese Oricon Albums Charts.
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CRAVITY - 2020's Super Rookie Group
The nine-member group - including Allen, Serim, Woobin, Jungmo, Hyeongjun, Minjee, Wonjin, Taeyoung, and Seongmin - first made their debut on April 14 under Starship Entertainment with the EP "Season 1 Hideout: Remember Who We Are." Their debut was also a commercial success, sitting at the top of the Gaon Weekly charts shortly after its release and securing the sixth spot in the Gaon Monthly charts.
However, even before the group's debut, some members Jungmo, Wonjin, Minhee, and Hyeongjun were former participants in the reality competition show "Produce X 101" in 2019. The four idols were representatives for Starship Entertainment, together with Moon Hyunbin. Minhee and Hyeongjun made it to the cutoff, holding the tenth and the fourth positions respectively. The two performed with the group X1 until its disbandment on January 6, 2020.
Despite making their debut earlier this year, CRAVITY has already been the recipients of multiple awards and recognitions, securing their spot as this year's Super Rookies. The group has been recognized as the "Best of Next" in the recent Mnet Asian Music Awards (MAMA), "Male New Artist of the Year" from the Melon Music Awards (MMA), and the "Male Potential Artist Award" from the 2020 Asia Artist Awards.