A new artist has joined PSY's self-established label P NATION, and the identity of the K-pop star will be unveiled later this week!
On Dec. 28, PSY took to his official Instagram account to share a teaser image, announcing that his label will be welcoming a new artist. In the photo, only the silhouette of the new idol can be seen, leaving the public clueless about who it can be. The latest addition to the label will be unveiled on Dec. 30 at noon KST.
Several followers of PSY made their guesses, with some saying that it could be Cheetah or former 2NE1 member CL. This additional idol becomes the seventh artist under P NATION, including PSY. Moreover, the new artist is the first to sign with the label after three months since Heize signed an exclusive contract with P NATION this past September. This means that PSY will be ending this year with two new artists joining his self-established agency.
Meanwhile, P NATION's current artists are PSY, Jessi, HyunA, Dawn, Crush, and Heize. The company was founded in October 2018, just four months after PSY left his management agency, YG Entertainment, in May of the same year. The agency's name was announced via PSY's Instagram account in January 2019.
Former Lucky J member and current soloist Jessi was the first artist to sign a contract with P NATION, followed by the two former Triple H members and previous Cube Entertainment artists, HyunA and E'Dawn, (Hyojong). According to HyunA, she decided to sign with P NATION among the many agencies that tried to recruit her as she feels that they would understand her the best.
One month after he departed from Amoeba Records in June 2019, hip hop and R&B singer Crush was recruited by P NATION. Last September, singer-songwriter Heize also joined PSY's label after parting ways with her management companies Studio Blu and Stone Music Entertainment.
Meanwhile, some P NATION artists released new music this year and also had collaborations with other K-pop stars, either before or after they signed with PSY's agency. Last May, Crush collaborated with RED VELVET's Joy to sing the single titled "Mayday," which serves as the title track of his single album "homemade 1." In October, he released his fourth extended play "With Her."
In June, Heizie issued her sixth mini-album "Lyricist" which comprises five songs including the two title tracks "Lyricist" and "Things Are Going Well." The solo artist is credited for directly participating in creating all of the songs in her mini-album.
This past July, Jessi launched her third extended play titled "Nuna," which contains the lead single "Nunu Nana." In October, she teamed up with singers Lee Hyori, MAMAMOO's Hwasa, and Uhm Junghwa to release the single "Don't Touch Me" under the group name "Refund Sisters."
Former PENTAGON member E'Dawn re-debuted as a soloist under the name "Dawn" after joining P NATION. In October, he issued his first EP "Dawndididawn," The EP consists of the title song of the same name, and the track features his labelmate, Jessi.
Who do you think is the new artist of P NATION? Tell us in the comments!
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Written by Mhaliya Scott
