On Sunday, Jan. 17, the Korean Brand Research Institute released their girl group members' brand reputation rankings for the month of January. Keep on reading to see who the most popular girl group idols for the month are.
The Korean Brand Research Institute analyzed the brand reputation index by determining an idol's participation index, media index, communication index, and community index. To do so, the organization analyzed 91,339,797 pieces of data concerning 535 girl groups from Dec. 17, 2020, to Jan. 17, 2021. Compared to the available 90,780,154 information last year, the data increase by 0.92%.
The brand reputation ranking is an index created through data analysis to find the online habits of consumers and what has a big impact on brand consumption. Through the analysis of female idols' personal brand reputation, we can determine their positive and negative influence, the media's interest in them, and the amount of interest and communication among consumer becomes measurable. This index also includes brand value analysis that measures brand influence.
Sitting at number one is BLACPINK's Jennie with a brand reputation index of 2,865,331. The female idol has a participation index of 533,272, a media index of 533,276, a communication index of 855,121, and a community index of 728,252. Compared to her brand reputation index of 3,521,147 in Dec., her index dropped by 18.91%.
At second, we have Oh My Girl's Arin with a brand reputation index of 2,415,960. She has a participation index of 923,766, a media index of 486,881, a communication index of 579,533, and a community index of 425,780. Compared to her brand reputation index of 2,046,259, her index increased by 18.07%.
BLACKPINK member Jisoo sits in third place with a brand reputation index of 2,405,932. The BLACKPINK member has a participation index of 525,470, a media index of 567,462, a communication index of 718,081, and a community index of 594,917. Compared to her brand reputation index of 1,704,950, her index increased by 41.11%.
Fourth place goes to (G)I-DLE's Soyeon with a brand reputation index of 2,257,766. The girl group member has a participation index of 238,965, a media index of 1,138,272, a communication index of 461,717, and a community index of 418,813. Compared to her brand reputation index of 260,224 in Dec., her index increased by 526.77%.
In fifth place, we have another (G)I-DLE member, Yuqi, with a brand reputation index of 2,087,574. She has a participation index of 322,737, a media index of 874,526, a communication index of 4225,003, and a community index of 465,308. Compared to her brand reputation index of 952,803 in Dec., her index rose by 119.10%.
From 6-50, the ranking goes:
6. MAMAMOO's Hwasa
7. BLACKPINK's Rosé
8. BLACKPINK's Lisa
9. TWICE's Sana
10. TWICE's Nayeon
11. APRIL's Naeun
12. TWICE's Momo
13. Girls' Generation's Taeyeon
14. MOMOLAND's Nancy
15. LOONA's Chuu
16. Aespa's Karina
17. (G)I-DLE's Soojin
18. IZ*ONE's Jang Wonyoung
19. (G)I-DLE's Miyeon
20. Aespa's Winter
21. (G)I-DLE's Shuhua
22. (G)I-DLE's Minnie
23. Red Velvet's Joy
24. TWICE's Mina
25. Red Velvet's Irene
26. TWICE's Dahyun
27. Oh My Girl's Jiho
28. Oh My Girl's Hyojung
29, TWICE's Jihyo
30. Oh My Gir's YooA
31. TWICE's Jeongyeon
32. Gugudan's Sejeong
33. Oh My Girl's Seunghee
34. Gugudan's Hana
35. Gugudan's Mina
36. TWICE's Tzuyu
37. Red Velvet's Wendy
38. IZ*ONE's Kim Chaewon
39. MAMAMOO's Solar
40. Girls' Generation's Hyoyeon
41. MOMOLAND's JooE
42. IZ*ONE's Kwon Eunbi
43. GFRIEND's Eunha
44. TWICE's Chaeyoung
45. WJSN's Bona
46. Girls' Generation's Soyoung
47. WJSN's Dayoung
48. IZ*ONE's Choi Yena
49. MAMAMOO's Wheein
50. GFRIEND's Umji
Check out the whole list here:
Did your favorite female idol make the top 50?
For more K-Pop news and updates, always keep your tabs open here on KpopStarz.
KpopStarz owns This
Written by Alexa Lewis
