In Korea, being a Soju model is one of the most exclusive endorsement offers for female stars, as only the hottest celebrities with the best visuals and images are selected for this role.
Read on to know some of the most iconic soju models!
6 Female Idols Who Modeled for Long-Lived Soju Brands
1. Lee Hyori
It's not even surprising that the OG "Nation's fairy" Lee Hyori is on the list!
Aside from her laudable body figure and incredible personality, Lee Hyori became the eternal role model of many women in and out of South Korea.
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She was the model for "Chum Churum" from 2007 to 2012. Within her five-year reign as the brand's face, she increased the soju brand's stocks by 15%. In addition to this, she puts the 1926 brand on par with "Chamisul," a brand that was released in 1924.
According to reports, "Chum Churum" sold about 2 billion accumulated bottles within these five years, proving Hyori's selling power.
2. Bae Suzy
The "Nation's first love" can intoxicate every soju drinker just by looking at her visuals, full of innocence and tenderness!
Suzy signed with "Chum Churum" in 2016 as the brand was looking for a pure-looking face, which Suzy fits in so well.
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However, in 2019, the brand struggled due to a false rumor claiming that Lotte Liquor is a Japanese company. Despite the stinging eyes of some consumers due to the boycott of Japanese products, it was evaluated that the soju model was ahead of its rival "Chamisul" due to Suzy's visuals.
3. IU
The "Nation's Sweetheart" was the face of "Chamisul" for four years, 2014 to 2018. It was recorded that during IU's period as HiteJinro's "Chamisul" face, the singer brought 1 trillion KRW in their annual sales!
In March 2020, IU, who is adored by the brand for her clean image, was chosen again as their model.
4. Red Velvet Irene
What's the point of soju brands selecting visual stars without Irene?
Surely, the "original visual" Irene, Red Velvet's ever-gorgeous leader, was chosen by the long-running "Chamisul" brand as their model from Dec. 2018 to 2019.
According to HiteJinro, the idol-actress, who was always dominating brand reputation surveys, helped them connect with the younger generation. Talk about influence!
5. Apink Son Naeun
Naeun, a representative visual and fashionista of K-pop, has been working as a model for the "Good Day" brand since 2017.
Naeun perfectly fits the soju brand's target image for their representative, who is a star with a fresh, pure, and soft image.
6. BLACKPINK Jennie
Jennie was selected as the new model for Lotte Chilsung's "Chum Churum" in 2021.
Lotte explained that Jennie's various charms that captured the current generation are one of the reasons why they have chosen Jennie as their new model, the successor of Suzy.
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So, who among these gorgeous ladies would you love to to have a drink with? Tell us in the comments!
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Written by Eunice Dawson
