On Saturday, Feb. 20, the Korean Brand Research Institute released their idol group brand reputation rankings for the month of February. Keep on reading to see who rose above the ranks.
From Jan. 20 to Feb. 20, the Korean Brand Research Institute analyzed 125,533,291 pieces of big data to determine an idol group's participation index, media index, communication index, and community index to calculate the group's brand reputation index. Compared to the available 163,832,057 big data in Jan.2021, the available data decreased by 23,38%.
BTS Tops The Brand Reputation Ranking List
Taking the throne at number one is BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) with a brand reputation index of 12,665,136. The boy group has a participation index of 1,914,616, a media index of 2,121,644, a communication index of 4,209,706, and a community index of 4,419,171. Compared to their brand reputation index of 15,664,084 in Jan., their index dropped by 19.15%.
BLACKPINK is The Most Popular Girl Group of Feb. 2020
BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) took home the second-place spot with a brand reputation index of 9,603,520. The girl group has a participation index of 497,522, a media index of 771,774, a communication index of 4,323,042, and a community index of 4,011,153. Compared to their brand reputation index of 11,865,603 in Jan., their index dropped by 19.00%.
NCT Ranks Third
NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Jungwoo, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Kun, Yangyang, Hendery, Xiaojun, Shotaro, and Sungchan) proved their unwavering loyalty, sitting at third place with a brand reputation index of 5,878,851. The boy group has a participation index of 268,664, a media index of 352,140, a communication index of 2,207,284, and a community index of 3,050,763. Compared to their brand reputation index of 5,847,126 in Jan., their index rose by 0.54%.
SEVENTEEN Snags the Fourth Place
SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino) with a brand reputation index of 5,764,813. The boy group has a participation index of 474,848, a media index of 349,206, a communication index of 2,049,706, and a community index of 2,891,054. Compared to their brand reputation index of 5,556,021 in Jan., their index rose by 3.76%.
IZ*ONE Round-Up The Top 5
Snagging fifth place is the Korean-Japanese girl group IZ*ONE (Kwon Eunbi, Miyawaki Saura, Kang Hyewon, Choi Yena, Lee Chaeyeon, Kim Chaewon, Kim Minju, Yabuki Nako, Honda Hitomi, Jo Yuri, Ahn Yujin, and Jang Wonyoung) with a brand reputation index of 4,975,851. The girl group had a participation index of 575,608, a media index of 548,752, a communication index of 1,782,562, and a community index of 2,068,928. Compared to their brand reputation index of 8,977,181 in Jan., their index fell by 44.57%.
Starting from No. 6, the 50 most popular groups for the month of February are:
6. GFRIEND
7. (G)I-DLE
8. TWICE
9. MAMAMOO
10. EXO
11. Oh My Girl
12. Red Velvet
13. SHINee
14. Lovelyz
15. aespa
16. APRIL
17. woo!ah!
18. BTOB
19. TREASURE
20. MONSTA X
21. Golden Child
22. THE BOYZ
23. 2PM
24. Girls' Generation
25. ITZY
26. fromis_9
27. Dreamcatcher
28. WJSN
29. Super Junior
30. BIGBANG
31. ASTRO
32. LOONA
33. TXT
34. Stray Kids
35. WINNER
36. ATEEZ
37. Sechskies
38. Cherry Bullet
39. Apink
40. CRAVITY
41. INFINITE
42. AB6IX
43. ONF
44. MIRAE
45. TVXQ!
46. Shinhwa
47. KINGDOM
48. CIX
49. VICTON
50. ENHYPEN
Did your favorite group make it to the top 50? Tell us in the comments!
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Written by Alexa Lewis
