Big Hit Labels K-pop groups including NU'EST, BTS, GFriend, and more revealed what they believe in as they join forces for a new campaign film.
On March 18, Big Hit Entertainment released the "WHAT DO YOU BELIEVE IN?" campaign film through the official YouTube channel of Big Hit Labels.
The campaign film released on the day featured six teams of Big Hit Label artists, including NU'EST, BTS, SEVENTEEN, G-Friend, and decorated the video with different stories and atmosphere under the theme "What We Believe In."
"WHAT DO YOU BELIEVE IN?": NU'EST, BTS SEVENTEEN, and other Big Hit Labels Artists Revealed their Answers
In the campaign film, the newest group under the label ENHYPEN has appeared first in the video, and they row together to defeat a monstrous cloud in the middle of the sea.
With the help of each team member, ENHYPEN was able to win the AR game and revealed that they believe in "Teamwork."
Next is SEVENTEEN, which showed member Vernon didn't stop until he was able to shoot a crumpled paper on the recycle bin. The other members appeared and revealed they believe in "Setting Goals."
GFriend appeared next, and while showing their personal strengths, the female idols conveyed that they believe in themselves.
As for NU'EST, the members who showed up in an office-themed place aim to make their co-worker Minhyun smile. Unlike other groups, NU'EST drew a smiley emoji, expressing that they believe in smiles.
The brother group of BTS, TXT, then flaunted a comic video, as the member HueningKai expressed dissatisfaction in pizza without pineapple. In the end, the other members gave in and enjoyed pineapple pizza together. Thus, they believe in "Pineapple Pizza."
Lastly, the world-renown K-pop group BTS met up in a hall and revealed that they believe in "Connection," mentioning the keywords such as "communication," "love," "ARMY," and "teacher."
The campaign film ends with the phrase "WHAT DO YOU BELIEVE IN?" asking what you believe in yourself, drawing curiosity.
Meanwhile, prior to the release of the campaign film, Big Hit Labels artists posted a hashtag "#WhatDoYouBelieveIn" on the fan community platform Weverse and SNS, along with content asking fans around the world what they believe.
The hashtag received the attention of countless fans as it topped the world's Twitter real-time trend, and fans around the world posted stories about what they believed in on various social media to communicate with the artist.
How about you, what do you believe in?
You Can Also Read: Big Hit Entertainment Growing to be ‘Top One’ Agency + Is the ‘Big 3’ Era Over?
Big Hit Labels Fourth-Gen Boy Bands TXT and ENHYPEN to Join "KCON: TACT 3"
On the other hand, Big Hit Labels K-pop boy groups, including TXT and ENHYPEN, will prove their titles as leading groups of the fourth-generation era as they announce participation on "KCON: TACT 3."
According to their respective agencies, TOMORROW X TOGETHER hereinafter TXT and ENHYPEN will appear at the K-Culture Festival "K-Contact 3," which will be held online from March 20 to March 28 to meet fans around the world.
TXT is scheduled to perform on March 21, while ENHYPEN will appear on March 27.
TXT and ENHYPEN, representatives of 4th generation idols who have achieved outstanding results from the beginning of their debut, are leading the "Big hit world" by becoming leaders of K-pop's present and future amid rapid growth.
Also Read: Big Hit Entertainment to Change Its Name to HYBE Corporation
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Written by Eunice Dawson
