Big Hit Entertainment has officially announced the new company name "HYBE," revealed what their new building will look like, and more in their video presentation.
Big Hit Entertainment Announces Change in Company Name and Its Three Sections
On Friday, March 19, Big Hit uploaded a video presentation titled "HYBE: NEW BRAND PRESENTATION" to their official YouTube channel. In the video Chairman Bang Si-hyuk, Global CEO Lenzo Yoon, HQ CEO Jiwon Park, and CBO Min Hee-jin present Big Hit's new corporate brand and mission, as well as showcase the new building.
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In the video, Lenzo Yoon announced that Big Hit Entertainment's new company name will be "HYBE." It stands for connection, expansion, and relationship. But although the name will change, Big Hit Entertainment will not disappear wholly and it will instead be part of HYBE as a new label called BIGHIT Music that will be the home to the agency's artists. BIGHIT Music will deal with music production, artist management, and fan communication.
Jiwon Park added that HYBE will be composed of two headquarters: HYBE HQ in Seoul, South Korea, and HYBE America. HYBE HQ will be divided into three sections: HYBE Labels, HYBE Solutions, and HYBE Platforms.
HYBE Labels will be made up of BIGHIT Music and its subsidiaries BELIFT LAB, Source Music, HYBE Labels Japan, Pledis Entertainment, and KOZ Entertainment. While under HYBE, these companies will maintain their independence and originality, while receiving support from HYBE's management system.
HYBE Solution is the business section of the company, which includes HYBE 360, HYBE IP, HYBE EDU, SUPERB, HYBE Solutions Japan, and HYBE T&D Japan. These are responsible for creating secondary and tertiary businesses using the creative output from HYBE Labels.
Meanwhile, HYBE Platforms is currently home to only Weverse Company, which is expected to help expand all of HYBE's content and services.
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Bang Si Hyuk, Lenzo Yoon, and Jiwon Park then introduced the company's new campaign titled "What do you believe in?" Bang Si Hyuk shared that their answer is music, which is also HYBE's core philosophy as they move towards the future.
Big Hit Entertainment Presents New Building as HYBE
Later on, they introduced HYBE's CBO, Min Heejin, who introduced what the interior and exterior of the HYBE office will look like. She said that the new building will be split into three parts: the entertainment production section, office section, and employee's welfare section. She added that floors 1-6 will be comprised of the music production facilities, such as dance studio, film studio, lounge, and wardrobe.
The seventh floor will serve as a storage floor, which will house necessary supplies, while floors 8-16 will be the office space. Moreover, there will be libraries on floors 8-10 and 14-16, and a fitness zone on floors 11-13, which employees can access whenever they need to get some rest.
The 19th floor is where the forum with a coffee shop and a lounge for employees are located. It can also be used as a venue for large meetings. For more information, watch the full video presentation below.
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What do you think of Big Hit Entertainment's new company, new building, and structure? Tell us in the comments!
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Written by Mhaliya Scott
