EXO Kai Selected as Asia Pacific Muse for Prestige Beauty Brand Bobbi Brown + '1st Look' Teases With Promotional Video

Kai, the main dancer of K-pop group EXO, is confirmed to be Bobbi Brown's Asian Muse, the first male idol to do so!

On March 26, Kai, a member of EXO and SuperM, continues to reign not only in the music scene but the fashion world as well after top-tier beauty brand Bobbi Brown introduced the idol as their Asian Muse!

Along with the news, "1st Look" magazine also dropped Kai's promotional teaser video, flaunting his various charms.

Bobbi Brown Chose EXO Kai as their First Asian Male Muse

On the same day, photos and videos of the idols from Korean entertainment and lifestyle magazine, "1st Look," were shared with K-pop enthusiasts, drawing attention.

In his photos, Kai, who shines both on stage and in the photoshoot studio, created a charismatic atmosphere with his healthy glowing skin. Kai showcased his skin that glows without any flaws at any angle, making fans fall in love with him more.

According to Kim Won Sun, the director of the brand manager at Bobbi Brown Korea, "Kai's outstanding talent and true understanding of brand beauty philosophy will greatly contribute to MZ generations recognizing Bobbi Brown as a new and attractive brand."

In addition to this, Kai, an Asian muse of Bobby Brown, is expected to promote the prestige brand in various ways, covering all social channels other than the store platform.

Actually, the news of Kai being the new muse of Bobbi Brown has been spreading since last year. The reports circulated after eagle-eyed fans saw 1st Look's Editor-in-Chief Kim Yoon Hee with EXO Kai.Though it might be a project for a different brand, a cake with the words "Kai × Bobby Brown" was noticeable.

Prior to the official announcement, the EIC also confirmed it with her caption, "Congratulations for being Bobbi's first male muse."

Also Read: EXO Kai Will Reportedly Be Bobbi Brown's First-Ever Male Muse

1st Look Magazine Shared Teaser Video of Kai for Bobbi Brown

In the magazine's official Twitter account, a video of Kai was initially uploaded, with a caption,

"#KAIGLOW #Kai Fall Prestige Beauty Brand #BobbyBrown's #AsiaMuse.

Watch the #KaiGlow dance video, complete with sensuous beats and unique dance lines. #FirstLook 216 Kai Type 2 Cover will be released next week.

Long live the Republic of Korea, the country that owns Kai!"

In the video, Kai showed some of his dance moves while looking sexy yet cute at the same time. Meanwhile, a variety of photos and interviews of Kai as Bobby Brown Muse will be released in the April 1 issue of 1st Look magazine.

Kai, a member of EXO, is surely dominating the K-pop and fashion industry! Recently, he released his solo album, "KAI," and its title track, "Mmmh," which became the first SM Entertainment's solo album to reach 60 million streams on Spotify.

As for the fashion scene, Kai's impact and influence are continuously rising both as Hyundai's representative and Gucci's global ambassador.

Read More: BLACKPINK Lisa, WINNER Mino, EXO Kai: Lifestyle Asia Ranks '8 Most Influential K-pop Artists in Fashion'

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Written by Eunice Dawson