ITZY is now the new global ambassador of No. 1 cosmetic brand Maybelline New York!
On March 31, SM Entertainment has revealed that ITZY, one of the emerging K-pop artists of this generation, has been selected as the latest global model for the world's leading make-up brand Maybelline New York, which is a subsidiary of French cosmetics company L'Oréal.
ITZY is now the very first K-pop group to receive such a huge offer from a well-known cosmetic brand. Additionally, this is the first time an idol group has been selected as a global model for the brand. And so, this makes ITZY the first music group to work with Maybelline New York.
ITZY members - Yeji, Lia, Chaeryeong, Ryujin, and Yuna - now join supermodel Gigi Hadid and actress Storm Reid as Maybelline's global ambassadors.
ITZY Selected as the Newest Global Ambassador for Maybelline New York
JYP Entertainment's five-member girl group, ITZY, has once again proven their global fame as they have been chosen as the latest global ambassador for the world's No. 1 cosmetic brand Maybelline New York.
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On March 31, the K-pop girl group shared a campaign video via its official social media accounts to announce their recent collaboration with Maybelline New York. The cosmetic brand also took to its SNS accounts to share a poster featuring ITZY as a way to welcome Yeji, Lia, Ryujin, Yuna, and Chaeryeong to the Maybelline family.
[ #Maybelline ]
— ITZY (@ITZYofficial) March 31, 2021
Introducing #ITZY as the first K-pop band to become a NEW #GlobalAmbassador of the No.1 global make-up brand Maybelline New York 🗽 Fall in love with the five members of ITZY❤️ Here’s the first #MaybellineXITZY video🔥 @Maybelline#MaybellineITZY #Maybelline pic.twitter.com/Qim7QLK5Gx
Trisha Ayyagari, the Global Brand President of Maybelline New York, shared that she has been watching ITZY's striking rise in the K-pop scene and that she was amazed at how dynamic ITZY can be as a group and individuals.
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She added that ITZY advocates self-love, self-expression, and individuality to their fans, collectively called MIDZY, as well as to the global community. "We are very happy to work with ITZY who is the newest global model of our brand. We expect that the different charms of the five members who are full of energy and confidence will create a synergy with Maybelline New York," Maybelline CEO stated.
ITZY also commented on the collaboration. The members shared that they are excited to contribute their creativity, positivity, and energy to the worldwide community. "It's a big opportunity for us to show new sides of ourselves to our fans and remind everyone that being bold and confident is in all of us," ITZY added.
The JYP Entertainment girl group will appear in three campaigns in Asia: Maybelline's Hypersharp Liner, Ultimate Lipstick, and SuperStay Foundations this spring.
Congratulations to ITZY!
ITZY to Make an April Comeback
Meanwhile, ITZY has previously announced that they will be making a comeback with "Guess Who" on April 30 at 1 p.m. KST. This will mark the girl group's first comeback after eight months since the release of their third mini-album, "Not Shy," in August 2020.
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In an interview with Forbes, Yeji, Ryujin, Chaeryeong, Yuna, and Lia said that they are excited to show what they have prepared for the fans. Yeji shared that they will show a different style they have never attempted before.
What do you look forward to in ITZY's summer comeback? Tell us in the comments!
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Written by Mhaliya Scott
