On Sunday, Apr. 11, The Korean Brand Research Institute released their girl group brand reputation rankings for the month of Apr. 2021. From Brave Girls to BLACKPINK, keep on reading to see which girl groups are the most popular for the month.
What are the Brand Reputation Rankings?
The brand reputation ranking is an index created through big data brand analysis. The index helps discover the consumers' online habits and what impacts brand consumption. The brand reputation index can measure the positive and negative influence of a girl group, the media's interest in them, the consumers' interest in them, and their communication volume.
From Mar. 11 to Apr. 11, the Korean Brand Research Institute analyzed 38,956,768 pieces of big data to measure the participation index, media index, communication index, and community index of girl groups. Compared to the 30,836,297 available big data in Mar., the amount increased by 26.33%.
Brave Girls is the Most Popular Girl Group of April 2021
Occupying the throne as the most popular girl group in Apr. 2021 is Brave Girls with a brand reputation index of 5,363,544. Brave Girls has a participation index of 1,107,328, a media index of 1,254, 128, a community index of 1,408,383, and a communication index of 1,367,365. Compared to their brand reputation index of 3,556,215 in Mar., their index rose by 50.82%.
BLACKPINK is the Second Most Popular Girl Group of April 2021
BLACKPINK ranked second place with a brand reputation index of 4,582,891. BLACKPINK has a participation index of 413,848, a media index of 1,432,958, a community index of 1,368,720, and a communication index of 1,367,365. Compared to their brand reputation index of 3,672,760 in Mar., their index rose by 24.7%.
WJSN is the Third Most Popular Girl Group of April 2021
Taking third place is WJSN, with a brand reputation index of 2,842,835. WJSN has a participation index of 413,848, a media index of 1,432,958, a community index of 1,368,720, and a communication index of 1,367,365. Compared to their brand reputation index of 443,285 in Mar., their index rose by 541.31%.
Oh My Girl is the Fourth Most Popular Girl Group of 2021
Ranking in fourth place is Oh My Girl, with a brand reputation index of 2,079, 474. Oh My Girl has a participation index of 181,832, a media index of 349,530, a community index of 640,006, and a communication index of 908,106. Compared to their brand reputation index of 1,428,807 in Mar., their index rose by 45.54%.
TWICE is the Fourth Most Popular Girl Group of 2021
In fifth place, we have the JYP Entertainment girl group TWICE with a brand reputation index of 2,029,597. TWICE has a participation index of 198,016, a media index of 681,642, a community index of 721,030, and a communication index of 428,908. Compared to their brand reputation index of 1,816,137 in Mar., their index rose by 11.75%.
These are the TOP 50 Most Popular K-Pop Girl Groups for April 2021
1. Brave Girls
2. BLACKPINK
3. WJSN
4. Oh My Girl
5. TWICE
6. IZ*ONE
7. MAMAMOO
8. Red Velvet
9. GFRIEND
10. Weeekly
11. GFRIEND
12. ITZY
13. Girls' Generation
14. Lovelyz
15. Apink
16. PURPLE KISS
17. Stellar
18. Laboum
19. STAYC
20. LOONA
21. Dreamcatcher
22. aespa
24. After School
25. woo!ah!
26. ELRIS
27. EXID
28. MOMOLAND
29. Rocket Punch
30. fromis_9
31. Berry Good
32. Girl's Day
33. APRIL
34. Weki Meki
35. cignature
36. CLC
37. Camilla
38. PIXY
39. NATURE
40. f(x)
41. LUNASOLAR
42. Hot Issue
43. TR.IBE
44. PRISTIN
45. Cherry Bullet
46. ICU
47. Brown Eyed Girls
48. BESTie
49. Ladies' Code
50. Hello Venus
Did your favorite girl group make it to top 50 this month?
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Written by Alexa Lewis
