On Sunday, May 9, The Korean Brand Research Institute released their girl group brand reputation rankings for the month of May. Want to know who the most popular girl groups in South Korea are right now? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is an index made through big data brand analysis. The index is used to unearth the consumers' online habits and discover what affects brand consumption. The brand reputation index also measures the positive and negative influence of a girl group, the media's interest in the group, the consumers' interest in the group, and the band's communication volume.
From Apr. 9 to May 9, The Korean Brand Research Institute analyzed 30,596,886 pieces of big data to determine a girl group's participation index, media index, communication index, and community index. Compared to the 38,956,768 pieces of big data in Apr. 2021, the number decreased by 21.46%.
Brave Girls is the Most Popular Girl Group for May 2021
Taking the throne this month is Brave Girls (Eunji, Yujeong, Minyoung, and Yuna) with a brand reputation index of 3,711,562. Brave Girls has a participation index of 914,196, a media index of 839,569, a community index of 1,324,258, and a communication index of 633,539. Compared to their brand reputation index of 5,363,544 in Apr., their index fell by 30.80%.
BLACKPINK is the Second Most Popular Girl Group for May 2021
Coming in second place is BLACKPINK (Jennie, Jisoo, Rose, and Lisa), with a brand reputation index of 3,521,993. BLACKPINK has a participation index of 232,628, a media index of 750,155, a community index of 1,282,528, and a communication index of 1,245,682. Compared to their brand reputation index of 4,582,891 in Apr., their index fell by 23.15%.
Oh My Girl is the Third Most Popular Girl Group for May 2021
Third place goes to Oh My Girl (Hyojung, Mimi, YooA, Seunghee, Jiho, Binnie, and Arin) with a brand reputation index of 1,920,338. Oh My Girl has a participation index of 204,476, a media index of 310,048, a communication index of 942,818, and a communication index of 462,996. Compared to their brand reputation index of 2,079,474 in Apr., their index fell by 7.65%.
TWICE is the Fourth Most Popular Girl Group for May 2021
TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) ranked in fourth place with a brand reputation index of 1,658,272. TWICE has a participation index of 196,724, a media index of 567,841, a community index of 727,020, and a communication index of 291,181. Compared to their brand reputation index of 2,029,597 in Apr., their index fell by 7.23%.
STAYC is the Fifth Most Popular Girl Group for May 2021
STAYC (Sumin, Sieun, Isa, Seeun, Yoon, and J) took the fifth-place spot with a brand reputation index of 1,658,766. STAYC has a participation index of 335,512, a media index of 353,014, a media index of 681,257, and a communication index of 306,710. Compared to their brand reputation index of 524,666 in Apr., their index rose by 216.07%.
There are the Top 50 Most Popular Girl Group for May 2021
1. Brave Girls
2. BLACKPINK
3. Oh My Girl
4. TWICE
5. STAYC
6. Red Velvet
7. ITZY
8. GFRIEND
9. MAMAMOO
10. WJSN
11. HOT ISSUE
12. Lovelyz
13. Apink
14. Girls' Generation
15. (G)I-DLE
16. Weeekly
17. LOONA
18. aespa
19. Dreamcatcher
20. cignature
21. fromis_9
22. DIA
23. EXID
24. LUNASOLA
25. Laboum
26. ELRIS
27. Weki Meki
28. Rocket Punch
29. woo!ah!
30. MOMOLAND
31. PURPLE KISS
32. Girls' Day
33. PIXY
34. After School
35. Camilla
36. f(x)
37. CLC
38. PRISTIN
39. Cherry Bullet
40. Ladies' Code
41. BESTie
42. Brown Eyed Girls
43. Hello Venus
44. Secret Number
45. MAJORS
46. GWSN
47. TWEETY
48. TR.IBE
49. ICU
50. Hey Girls
Did your favorite K-pop girl group make this month's top 50? Tell us in the comments below!
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Written by Alexa Lewis
