Media entities have gathered together to bring IDENTITY 2021: #OURIDENTITY, a livestream relief event in celebration of the Asian American & Pacific Islander Heritage Month.
Set on Saturday, May 15th at 5:00 PM PST/ 8:00 PM EST, the event will be streamed live on Amazon Music's Twitch Channel. IDENTITY 2021: #OURIDENTITY is presented by Amazon Music, IMDb, IMDbPro, AEG, Gold House, Pacific Bridge Arts Foundation, and Transparent Arts. The three-hour livestream aims to unite Asian & Pacific Islander artists and leaders across the globe for a special evening of entertainment, education, insights, and community.
IDENTITY 2021: #OURIDENTITY will feature a variety of content, from live performances, public service announcements (PSA), discussions panels, and more involving the most prominent and groundbreaking members of the AAPI community. Featured artists include K-pop boy group ATEEZ, Filipino-American singer Guapdad 4000, Hawaiian Grammy Award winning singer Kalani Pe'a, virtual K-pop star Apoki, Korean-American hip-hop collective Year of the Ox, Cambodian-American singer-songwriter Satica, rapper-songwriter Ted Park and his frequent collaborator Parlay Pass, and more.
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Furthermore, the event will feature an "Amazon Originals Premiere" by Filipino actor and singer James Reid, while IMDb and IMDbPro will be presenting an "IMDb "Fan Favorite" STARmeter Award to "The Boys" and "Suicide Squad" actpr Karen Fukuhara. Congress member Judy Chu and Senator Tammy Duckworth will also be making special guest appearances. Meanwhile, AEG will host a special sports panel titled "Changing the Game," which will feature Los Angeles Dodgers manager Dave Roberts, the Dodgers' Senior Director for Team Travel, as well as other surprise guests from the sports industry.
Co-hosted by rapper Dumbfoundead and actor Sherry Cola, IDENTITY 2021: #OURIDENTITY aims to raise funds for the Pacific Bridge Arts' scholarship program as well as the AAPI Community Fund. The scholarship programs support AAPI pursuing Musical Arts Education through funds, resources, and networking opportunities.
The event is also supported by its generous donors, including the East West Bank Corporation, Comcast NBCUniversal, International Secret Agents, and We Can Do This - a campaign from the US Department of Health and Human Services to inform communities about ongoing COVID-19 vaccination efforts.
"For the API community, this past year has been one of grief and resilience in the face of so much adversity," shares Amazon Music's APAHM lead Frankie Yaptinchay. "It's essential that representation isn't only during Asian Pacific American Heritage Month but year around, and it's critical for members in our community to work towards change to inspire and create solutions for the next generation."
Yaptinchay adds: "Identity 2021 will not only address the current climate of our community but also celebrate our diverse backgrounds and contributions worldwide."
"With IDENTITY 2021, we hope our community can take a deep breath to celebrate each other and the beauty of our collective heritage in May. This year, the spotlight will be on talent and stories from AAPI icons in entertainment, business, politics, and more," adds Kevin Nishimura, co-chairman of Pacific Bridge Arts Foundation, co-founder of Gold House, and the co-CEO of Transparent Arts. "We are also leveraging this great moment to do something good: by reshaping public opinion through investments in the future of our representation community via funds for Pacific Bridge Arts AAPI Youth Scholarship programs and, with Gold House, to scale support for the powerful #StopAsianHate and #SpreadAsianJoy movement."
