On Sunday, May 16, the Korean Business Research Institute dropped their brand reputation rankings for female idols.
Want to know who the most popular female idols for May 2021 are? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is an index crafted with big data brand analysis. The rankings helped determine the consumers' online habits and figure out what affects brand consumption.
The brand reputation rankings also determine the positive and negative influence of an idol, the media's interest in them, the consumers' interest in them, and the idol's communication volume.
From Apr. 16 to May 16, The Korean Brand Research Institute analyzed 114,224,835 pieces of big data to determine a female idol's participation index, media index, communication index, and community index.
Compared to the 129,777,828 pieces of big data in Apr. 2021, the number decreased by 11.98%.
Brave Girls' Yujeong is the Most Popular Female Idol for May 2021
Ranking at number one is Brave Girls member Yujeong with a brand reputation ranking of 4,054,785.
Yujeong has a participation index of 1,525,324, a media index of 964,766, a community index of 861,176, and a communication index of 702,631.
Compared to her brand reputation index of 6,404,321 in Apr. 2021, her index fell by 36.70%.
Brave Girls' Yuna is the Second Most Popular Female Idol for May 2021
The second place goes to another Brave Girls member, Yuna, with a brand reputation ranking of 3,344,631.
Yuna has a participation index of 1,254,769, a media index of 788,924, a community index of 655,502, and a communication index of 645,445.
Compared to her brand reputation index of 4,807,708 in Apr. 2021, her index fell by 30.43%.
BLACKPINK's Jennie is the Third Most Popular Female Idol for May 2021
Third place goes to BLACKPINK's very own Jennie with a brand reputation ranking of 3,338,856.
Jennie has a participation index of 391,288, a media index of 470,809, a community index of 1,688,165, and a communication index of 788,593.
Compared to her brand reputation index of 3,909,845, her index fell by 14.60%.
Oh My Girl's Arin is the Fourth Most Popular Female Idol for May 2021
Oh My Girl's "Princess" Arin is the fourth most popular female idol of the month with a brand reputation ranking of 3,280,008.
Arin has a participation index of 372,7230, a media index of 726,458, a community index of 1,538,453, and a communication index of 642,368.
Compared to her brand reputation index of 2,493,161 in Apr. 2021, her index rose by 31.56%.
ITZY's Yuna is the Fifth Most Popular Female Idol for May 2021
ITZY's towering maknae Yuna took home fifth place with a brand reputation ranking of 3,268,841.
Yuna has a participation index of 472,393, a media index of 1,179,916, a community index of 776,489, and a communication index of 839,044.
Compared to her brand reputation index of 1,182,668 in Apr. 2021, her index rose by 176.40%.
These are the Top 50 Most Popular Female Idols for May 2021.
1. Brave Girls' Yujeong
2. Brave Girls' Yuna
3. BLACKPINK's Jennie
4. Oh My Girl's Arin
5. ITZY's Yuna
6. Brave Girls' Minyoung
7. ITZY's Yeji
8. ITZY's Lia
9. ITZY's Ryujin
10. BLACKPINK's Rosé
11. Brave Girls' Eunji
12. ITZY's Chaeryeong
13. Oh My Girl's Jiho
14. LOONA's Chuu
15. BLACKPINK's Lisa
16. BLACKPINK's Jisoo
17. Oh My Girl's YooA
18. Oh My Girl's Hyojung
19. Oh My Seunghee
20. Girls' Generation's Yuri
21. Oh My Girl's Binnie
22. Oh My Girl's Mimi
23. Red Velvet's Joy
24. Red Velvet's Wendy
26. Girls' Generation's Taeyeon
27. STAYC's J
28. WJSN's Yeoreum
29. Red Velvet's Seulgi
30. STAYC's Isa
31. STAYC's Sieun
32. WJSN's Seola
33. WJSN's Bona
34. STAYC's Seeun
35. MAMAMOO's Wheein
36. TWICE's Nayeon
37. GFRIEND's Sowon
38. STAYC's Yoon
39. STAYC's Sumin
40. Apink's Jung Eunji
41. MAMAMOO's Hwasa
42. TWICE's Sana
43. EXID's Hani
44. HOT ISSUE's Hyungshin
45. TWICE's Mina
46. TWICE's Jeongyeon
47. WJSN's Eunseo
48. HOT ISSUE's Dana
49. aespa's Karina
50. HOT ISSUE's Dain
Did your favorite female idol make it to the top 50 for May 2021? Tell us in the comments below!
IN CASE YOU MISSED IT: BTS Jimin, ASTRO Cha Eun Woo, and More: Male Idol Brand Reputation Rankings for May 2021 Released
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Written by Alexa Lewis
