After just nine months since their debut, TREASURE is already making waves in the advertising industry!
Keep on reading to know more.
TREASURE Named as an Emerging Powerhouse in the Advertising Industry
TREASURE has succeeded in communicating with fans through their various content that actively utilizes online and social media platforms and has an ever-growing power in the distribution market.
The cosmetic brand, Manyo Factory, which has selected TREASURE as their advertising model, achieved a new record in their sales thanks to the boy group. In a live broadcast with Olive Young and Manyo Factory, TREASURE advertised Manyo Factory's products and showcased them, as well as communicating with fans at the same time.
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TREASURE's bright and positive image received passionate support from domestic and global fans and proved themselves to be an emerging powerhouse in the advertising industry.
In addition, TREASURE's characters and collaboration for Line Friends, "TRUZ," also experienced an out-of-stock phenomenon. The dolls, which were sold in different sizes, were immediately sold out in just a minute after the product was released at the official store of Line Friends. The Line Friends Collection Store, which is a global online store for the select 18 countries in Asia, and North and South America, were also sold out in less than and hour.
TREASURE has been participating in "TREASURE STUDIO" with Line Friends. "TRUZ" is a character IP (intellectual property) project that utilizes the personalities and characteristics of each TREASURE member. In "TREASURE STUDIO," fans can see the production process, creation of appearance and personality, as well as the story of each character made by the members.
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Besides the "TRUZ" dolls, TREASURE also released 16 types of stickers in seven countries, including Korea and Japan, through LINE Messenger. They also launched an augmented reality (AR) camera filter for Instagram, targeting the MZ Generation (millennial and Gen Z).
TREASURE's activities are in line with the trends of the MZ Generation, who are pursuing a unique experience in their daily life. TREASURE's growth is expected in the metaverse-based marketing field.
In addition, on Nintendo Switch's "Animal Crossing: New Horizons," TREASURE unveiled "Treasure Island," an event held as a commemoration for the group's Japanese debut in March. Even though "Treasure Island" wasn't an advertisement or collaboration, the event still had a great response in Japan, where TREASURE took the top spot in search engines.
According to an official in the advertising field, "We have confirmed TREASURE's potential on various platforms to be linked to the metaverse. As TREASURE's energetic image is supported by the MZ generation, it is worth using their brand in the advertising industry."
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TREASURE, who made their debut in August 2020, is continuously gaining popularity. They plan to communicate more closely with fans through the global fan community platform, Weverse, in partnership with HYBE.
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Written by Robyn Joan
