aespa, Brave Girls, TWICE, and more proved themselves as top-tier girl groups in the latest girl group brand reputation for the month of June. Read more to know who entered the Top 30!
On Sunday, the big data analysis of girl group brand reputation was released, listing the top girl groups from May 13 to June 13.
According to Korea Business Research Institute, the rookie girl group from SM Entertainment, aespa, reigned as No. 1.
aespa Tops June 2021's Brand Reputation Rankings for Girl Groups
aespa proved their "Rookie Monster" title with 656% increase in their girl group brand reputation index.
The brand reputation index is an indicator created through brand big data analysis, considering that consumers' online habits significantly impact on brand consumption.
The girl group brand reputation index can measure positive assessment of girl groups, media interest, and consumers' interest and communication.
Analysis of brand monitors by 100 brand reputation editors was also included.
According to the director of the Institute, Goo Chang Hwan, the high-ranking words that are linked to aespa are "Next Level," "Billboard," and "World View."
Based on the Korean news outlet, E-Daily, music officials see idols with a high-quality worldview such as the group ENHYPEN and KINGDOM as leaders of the heyday of K-pop.
Critics also stated that these acts attract music fans from all over the world with their solid skills-based music, performances, and storytelling that captures a vast worldview.
A K-pop agency said, "Through the worldview, we can form a universal consensus and share values with fans around the world, "We are focusing on producing idols with a worldview in that it is easy to build a profit model using IP (Intellectual Property)."
One of the factors of aespa's brand reputation score is the rising interest of K-pop enthusiasts to their concept, visuals, members, and music, triggered by the release of the addicting sound of "Next Level."
The quartet (technically octet with their avatar members), received a score of 73.54% positive reactions, while their brand reputation score in June reached 3,553,551.
A 655.91% increase was observed, compared to their May index where they ranked No. 18.
ALSO READ: aespa's 'Next Level' Reaches New Peak on MelOn Weekly Chart, The Only Song by a Rookie Group Inside the Top 10
Brave Girls, TWICE, BLACKPINK, and More: Girl Group Brand Reputation Rankings in June 2021
Following aespa, Brave Girls ranked No. 2, with approximately 3.3 million brand reputation index.
The four-member group is preparing to become the summer queens with their most-awaited new release this June 17.
Their fifth mini-album, "Summer Queen," will introduce five new songs, including their title track "Chi Mat Ba Ram."
TWICE then ranked No. 3, with approximately 2.95 million brand reputation index.
Referred to as the third-gen's "Nation's Girl Group," they proved to be worthy of their modifier as they received favorable response through charts with their latest track, "Alcohol-Free," the title track of their 10th mini-album, "Taste of Love."
Girl Group Brand Reputation Rankings in June (Full List):
- aespa
- Brave Girls
- TWICE
- Oh My Girl
- BLACKPINK
- Red Velvet
- ITZY
- MAMAMOO
- Rocket Punch
- STAYC
- fromis_9
- WJSN
- Girls’ Generation
- woo!ah!
- Lovelyz
- HOT ISSUE
- LABOUM
- APRIL
- Bling Bling
- (G)I-DLE
- DIA
- STELLAR
- LOONA
- cignature
- Dreamcatcher
- Weeekly
- After School
- Apink
- GWSN
- TRI.BE
IN CASE YOU MISSED IT: Brave Girls, BLACKPINK, and More: Girl Group Brand Reputation Rankings for May 2021 Released
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Written by Eunice Dawson
