On July 11, the Korean Brand Research Institute unveiled its brand reputation rankings for K-pop girl groups. Want to know who the most popular female acts for the month are? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is a tool created through the use of big data brand analysis. The rankings are used to study and determine the consumers' online habits and discover what impacts brand consumption.
The brand reputation rankings also aim to discover the influence of a K-pop girl group, the volume of media interest in the girl group, the volume of interest the consumer has for the girl group, and the communication volume of the girl group.
From June 11 to July 11, The Korean Brand Research Institute analyzed 46,788,052 pieces of big data to determine a K-pop girl group's participation index, media index, communication index, and community index.
Compared to the 35,662,866 pieces of big data in June 2021, the number increased by 31.20%.
aespa is the Most Popular Girl Group for July 2021
aespa (Karina, Giselle. Winter, Ningning) ranked at first place this month with a brand reputation index of 4,900,542. aespa has a participation index of 905,420, a media index of 1,875,731, a community index if 1,148,241, and a communication index of 971,150. Compared to their brand reputation index of 470,102 in June, their index increased by 655.91%.
ALSO READ: aespa Selected as the K-Pop Group Most Loved Among Gen Z's
Brave Girls is the Second Most Popular Girl Group for July 2021
Second place goes to Brave Girls (Eunji, Minyoung, Yujeong, and Yuna) with a brand reputation index of 4,830,726. Brave Girls has a participation index of 835,244, a media index of 1,835,252, a community index of 1,114,498, and a communication index of 1,045,732. Compared to their brand reputation index of 3,711,562 in June, their index increased by 11.11%.
BLACKPINK is the Third Most Popular Girl Group for July 2021
BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) ranked third place this month with a brand reputation index of 3,557,492. In addition, BLACKPINK has a participation index of 251,668, a media index of 695,224, a community index of 894,947, and a communication index of 1,714,654. Compared to their brand reputation index of 3,521,993 in June, their index fell by 43.25%.
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TWICE is the Fourth Most Popular Girl Group for July 2021
Fourth place went to TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) with a brand reputation index of 3,472,836. In addition, TWICE has a participation index of 465,392, a media index of 1,217,476, a community index of 803,721, and a communication index of 985,247. Compared to their brand reputation index of 1,882,766 in June, their index increased by 56.69%.
ALSO READ: Momo Earns Praise for Her Sweet Vocals in TWICE's OST for 'Hospital Playlist 2'
Girls' Generation is the Fifth Most Popular Girl Group July 2021
Wrapping up the top five is Girls' Generation (Taeyeon, Yuri, Hyoyeon, Sunny, Yoona, Tiffany, Sooyoung, and Seohyun) with a brand reputation index of 2,589,425. In addition, Girls' Generation has a participation index of 93,704, a media index of 630,250, a community index of 506,290, and a communication index of 1,283,500.
ALSO READ: Girls' Generation Launches Official TikTok Account
These are the TOP 30 Most Popular Girl Groups for July 2021
1. aespa
2. Brave Girls
3. BLACKPINK
4. TWICE
5. Girls' Generation
6. Red Velvet
7. ITZY
8. Oh My Girl
9. APRIL
10. MAMAMOO
11. Lovelyz
12. After School
13. STAYC
14. Apink
15. LOONA
16. (G)I-DLE
17. Laboum
18. fromis_9
19. Weeekly
20. WJSN
21. woo!ah!
22. Stellar
24. Girl's Day
25. ELRIS
26. GWSN
27. PIXY
28. DIA
29. Dreamcatcher
30. cignature
Did your favorite girl group make the top 30? Tell us in the comments below!
Here is the full list:
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Written by Alexa Lewis
