Thai cosmetics company, Smooth E Thailand, was caught promoting a hate tweet against BLACKPINK member Jennie on Twitter. Keep on reading for all the details.
Thai Cosmetics Company Seen Promoting Tweet Hating on BLACKPINK Jennie
On July 12, Smooth E Thailand, one of the country's biggest cosmetics companies, was caught promoting a tweet hating on BLACKPINK member Jennie. The tweet was from 2018 and was published by an anti of the idol. The tweet talks about Jennie being a disappointment and how she does not deserve a spot in BLACKPINK, the same group Lisa is in. In addition, the tweet included a hashtag that is known for hating on the "SOLO" songstress.
This led to a massive backlash among BLINKs. Many questioned how a company could accidentally promote a tweet from three years ago and accused the Thai company of purposely hating on Jennie. People also noted how long the process is to promote a tweet. To promote a tweet, one must go to their profile, find the tweet, then click "View Tweet activity." After that, you must select "Promote your tweet."
ALSO READ: BLACKPINK Jennie and Rosé Gain Attention for Their Star-Studded Friendships
After hitting the said button, the user must select their country and time zone, provide their contact information, and agree to the Twitter advertising terms. Then, they must enter their payment information and billing address. Finally, under "Targeting," they need to select the location of their tweet and then allocate a budget.
Due to the lengthy process needed to promote a tweet, many slammed the company for purposely stirring hate against Jennie. Soon, the phrase "Apologize to Jennie" and the hashtag #สมูทอีออกมาชี้แจงด้วยค่ะ started trending on Twitter, with people demanding Smooth E Thailand to release a statement and apology for Jennie.
Smooth E Thailand Releases Statement and Apology After Being Caught Promoting Hate Tweet Against BLACKPINK Jennie
Following the backlash, Smooth E Thailand released its first statement in Thai on July 13. They claimed that they accidentally promoted the hate tweet against Jennie due to a mistake in promoting an ad campaign. The media agency in charge of their ad campaigns apologized for their errors and clarified how the situation came to be.
The company aimed to promote a tweet through an account named "Homrada @homradaa," who had shared a sponsored post for the brand's Smooth E Babyface 2-in-1 mask. However, they ended up promoting an ad with a similar account name, "@Homrada." After noticing their mistake, they terminated the promotion of the tweet.
They state they had no ill intentions and did not intentionally refer to any other person. While they explained the situation, many were disappointed that the statement did not message Jennie specifically, and fans continued trending their hashtags, demanding the company specifically apologize to Jennie.
ALSO READ: BLACKPINK Jennie and Jisoo Reportedly Co-Wrote Unreleased Song 'READY FOR LOVE'
The band soon released a second statement later that day. They claimed that they were investigating the media buying process and expressed their sincerest apologies to Jennie and BLINKs. In addition, the company states that they are will be more careful with their work going forward.
What do you think of the situation? Tell us in the comments below!
For more K-Pop news and updates, always keep your tabs open here on KpopStarz.
KpopStarz owns This
Written by Alexa Lewis
