On Sunday, July 18, the Korean Brand Research Institute dropped their brand reputation rankings for female K-pop idols for the month of July.
Want to know who the most popular female idols are these times? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is an index shaped through analyzing big brand data. The purpose of the index is to study the online habits of consumers and find out what impacts brand consumption.
The brand reputation rankings also measure the influence of a female K-pop idol, the volume of media interest in the female idol, the volume of interest the consumer has for the female idol, and the communication volume of the female idol.
From June 18 to July 18, The Korean Brand Research Institute analyzed 115,735,082 pieces of big data concerning 540 individual female idols to determine the female idols' participation index, media index, communication index, and community index.
Compared to the 119,349,817 pieces of big data in June 2021, the number increased by 3.03%.
aespa Karina is the Most Popular Female Idol for July 2021
Taking the throne is aespa member Karina, the hottest rookie idol at the moment, with a brand reputation index of 3,648,118. In addition, Karina has a participation index of 1,524,656, a media index of 681,917, a community index of 696,421, and a communication index of 745,124.
Compared to her brand reputation index of 3,668,577 in June, it decreased by 0.56%.
BLACKPINK Jennie is the Second Most Popular Female Idol for July 2021
BLACKPINK member Jennie ranked second place this month with a brand reputation index of 3,613,982. Jennie has a participation index of 218,529, a media index of 296,319, a community index of 1,280,268, and a communication index of 1,818,866.
Compared to her brand reputation index of 3,621,009 in June, it fell 0.19%.
Brave Girls Yujeong is the Third Most Popular Female Idol for July 2021
Yujeong of Brave Girls ranked in third place this month with a brand reputation index of 3,354,420. In addition, Yujeong has a participation index of 968,054, a media index of 393,765, a community index of 803,972, and a communication index of 1,188,629.
Compared to her brand reputation index of 2,327,436 in June, it increased by 44.13%.
Red Velvet Joy is the Fourth Most Popular Female Idol for July 2021
Snagging the fourth place spot is Red Velvet member Joy, with a brand reputation index of 3,279,802. Joy has a participation index of 296,895, a media index of 89,934, a community index of 1,331,690, a communication index of 1,561,283.
Compared to her brand reputation index of 2,002,719 in June, it increased by 63.77%.
Brave Girls Yuna is the Fifth Most Popular Female Idol for July 2021
Wrapping up the top five is Brave Girls member Yuna with a brand reputation index of 3,161,880. In addition, Yuna has a participation index of 1,080,134, a media index of 426,752, a community index of 784,666, and a communication index of 870,328.
Compared to her brand reputation index of 2,019,431 in June, it increased by 56.77%.
These are the TOP 30 Most Popular Female Idols for July 2021
1. aespa Karina
2. BLACKPINK Jennie
3. Brave Girls Yujeong
4. Red Velvet Joy
5. Brave Girls Yuna
6. aespa Ningning
7. MAMAMOO Hwasa
8. aespa Winter
9. Brave Girls Minyoung
10. BLACKPINK Rosé
11. Oh My Girl Arin
12. aespa Giselle
13. BLACKPINK Jisoo
14. LOONA Chuu
15. (G)I-DLE Soyeon
16. TWICE Jeongyeon
17. TWICE Jihyo
18. MAMAMOO Solar
19. Laboum Solbin
20. (G)I-DLE Soojin
21. BLACKPINK Lisa
22. Oh My Girl YooA
23. Brave Girls Eunji
24. Red Velvet Yeri
25. TWICE Mina
26. MAMAMOO Wheein
27. Oh My Girl Hyojung
28. TWICE Chaeyoung
29. Apink Son Naeun
30. Red Velvet Seulgi
Did your favorite female idol make the top 30? Tell us in the comments below!
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Written by Alexa Lewis
