On Saturday, July 24, the Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of July.
Want to know who the most popular singers are for the month? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking makes use of big brand data to create an index. This is done to study the online habits of consumers and discover out what affects brand consumption.
The brand reputation index also measures the influence of a Korean singer, the volume of media interest in the Korean singer, the volume of interest the consumer has for the Korean singer, and the communication volume of the Korean singer.
From June 24 to July 24, The Korean Brand Research Institute analyzed 145,185,245 pieces of big data to determine the Korean singers' participation index, media index, communication index, and community index.
Compared to the 127,167,251 pieces of big data in June 2021, the number increased by 14.17%.
BTS is the Most Popular Korean Singers for July 2021
Taking the throne is BTS (RM, Suga, Jin, J-Hope, Jimin, V, and Jungkook), with a brand reputation index of 13,919,443. BTS has a participation index of 3,418,867, a media index of 3,140,487, a community index of 4,041,691, and a communication index of 3,318,399.
Compared to their brand reputation, index of 12,939,675 in June, their index rose by 7.57%.
Lim Young Woong is the Most Popular Male Soloist for July 2021
Ranking in second place is trot singer Lim Young Woong with a brand reputation index of 13,494,632. In addition, Lim Young Woong has a participation index of 3,549,962, a media index of 3,287,185, a community index of 3,341,478, and a communication index of 3,318,006.
Compared to his brand reputation index of 11,626,270 in June, his index rose by 16.09%.
aespa is the Most Popular Girl Group for July 2021
Third place goes to the rookie girl group aespa (Karina, Winter, Giselle, and Ningning) with a brand reputation index of 6,373,217. aespa has a participation index of 1,652,020, a media index of 1,301,188, a community index of 1,904,005, and a communication index of 1,516,006.
Compared to their brand reputation index of 7,875,755 in June, their index fell by 19.08%.
Brave Girls is the Second Most Popular Girl Group for July 2021
Brave Girls (Minyoung, Yujeong, Eunji, and Yuna) ranked fourth place this month with a brand reputation index of 5,977,527. Brave Girls has a participation index of 1,265,569, a media index of 1,067,085, a community index of 1,562,774, and a communication index of 2,082,099.
Compared to their brand reputation index of 6,279,514 in June, their index fell by 4.81%.
Lee Chan Won is the Second Most Popular Male Soloist for July 2021
Wrapping up the top five is trot singer Lee Chan Won, with a brand reputation index of 5,675,182. Lee Chan Won has a participation index of 2,058,975, a media index of 1,261,406, a community index of 1,189,821, and a communication index of 1,164,980.
Compared to his brand reputation index of 6,210,965 in June, his index fell by 8.63%.
These are the TOP 30 Most Popular Korean Singers for July 2021
1. BTS
2. Lim Young Woong
3. aespa
4. Brave Girls
5. Lee Chan Won
6. Big Mama
7. IU
8. BLACKPINK
9. Red Velvet Joy
10. NCT
11. EXO
12. Young Tak
13. Laboum
14. Lee Moo Jin
15. SEVENTEEN
16. Wonstein
17. TWICE
18. SG Wannabe
19. Na Hoon Ah
20. Oh My Girl
21. Kang Daniel
22. Jeong Dong Won
23. Lee Seung Yoon
24. Lee Seung Gi
25. Girls Generation Taeyeon
26. Kim Hee Jae
27. MAMAMOO
28. Red Velvet
29. Naul
30. Sung Si Kyung
Did your favorite Korean singer make it to the top 30? Tell us in the comments below!
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Written by Alexa Lewis
