UNIVERSE MUSIC, the original music platform of the UNIVERSE, has already released nine tracks, creating unique value for K-pop fans everywhere.
The K-Pop fan interaction platform created by NCSoft and Klap has established itself in the market thanks to its host of unique and original content such as UNIVERSE Music, UNIVERSE Original, as well as radio and photoshoot content ever since it was formally released across 134 countries and territories last January 28. Chief among them is the original music platform that captured various fanbases with its songs and music videos that present the fans' favorite idols in new and original concepts.
Starting with IZ*ONE's "D-D-Dance," which marked the start of UNIVERSE Music, has topped the iTunes Top K-Pop Songs Chart in Germany, as well as placing in 13 other countries and regions including the United States, Canada, Britain, Japan, Hong Kong, and Singapore. In February, IZ*ONE was followed by classically trained vocalist Jo Sumi and K-pop legend Rain, releasing "Guardians" and topping various Korean music charts such as Genie, Bugs, and Soribada - becoming an instant favorite for fans of both K-pop and classical music.
In March, UNIVERSE Music released "Call U Up," led by Park Ji-Hoon together with solo artist Lee Hi and produced by Primary. It reached third on the Genie Music Real-Time Charts and topped K-pop music charts in eight countries and regions. It was followed by (G)I-DLE's "Last Dance" (Prod. GroovyRoom), establishing a firm global presence by entering music charts in 18 different countries and regions and topping the iTunes Top K-Pop Song charts in Malaysia, Taiwan, Hongkong, Norway, and Denmark.
Since then, UNIVERSE Music has steadily released hit singles with Kang Daniel's "Outerspace" (feat. Loco) together AB6IX's "Gemini" for the month of May. For the month of July, fans were treated to CIX's "Tesseract" (Prod. Hui, Minit), The Boyz' "Drink It," and recently, MONSTA X's "Kiss Or Death." Aside from consistently ranking among local and international music charts, these tracks are garnering additional attention from music critics and journalists. Its latest release, "Kiss Or Death" by MONSTA X, was noted by Hugh McIntyre, writing for Forbes, as it added to the group's continuing dominance at the international Billboard World Songs Chart.
With a string of local and international successes, UNIVERSE Music is actively collaborating with the artists on its platform to see what kind of synergy they can work towards, shaping the concept of a new song that will definitely delight fans everywhere.
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