BLINKs slam athleisure brand Adidas for neglecting Jisoo in promotional material but using photos of the other three BLACKPINK members. Keep on reading for all the details.
Should Adidas Apologize to Jisoo For Forgetting Her in Promotional Material?
On August 24, BLACKPINK appeared in an advertising banner for the Adidas China website. People quickly noticed that the photo only contain three out of the four members of the group — Rosé, Jennie, and Lisa. Jisoo was nowhere to be found in the picture.
The brand also released a promotional video featuring the girls. While Jisoo appeared in the group shot, she was the only member not to have a solo shot.
Fans immediately trended the hashtag #AdidasRespectJisoo, as well as the phrase "Adidas Respect Jisoo" on Twitter. The hashtag soon trended worldwide, with fans calling out Adidas for neglecting Jisoo.
This is not the first time people have been upset at Adidas for forgetting Jisoo. Back in January 2020, fans trended the hashtag #AdidasTreatJisooBetter. At the time, the girls starred in Adidas' "Change is a Team Sport" campaign. Fans quickly pointed out that Jisoo only had one solo photo, while the other members had three. It was also pointed out that she was barely in the commercial for the campaign.
Despite how BLACKPINK's contract with Adidas entails all four members, the brand has been guilty of only using promotional images featuring the other three members of the group. Many are upset by this because Jisoo is very enthusiastic when promoting the brand on social media.
People are also upset because of how often Jisoo is credited for Adidas's rise in sales. For example, a pair of Adidas shoes Jisoo wore once sold out in Singapore due to her selling power. In addition, various fashion outlets have highlighted that Jisoo is one of K-pop's top influencers and that Adidas heavily relies on her for their sales.
ALSO READ: These are the TOP 20 Most Searched Female K-Pop Idols in the United States for the First Half of 2021
Many are stating that if Adidas does not provide an explanation or change the banner images, they will boycott the brand. People are also demanding a statement from YG Entertainment on the incident. BLACKPINK's agency has been criticized for its lack of attention to these situations, which many claims add to the chaos within the fandom.
What do you think of the situation?
BLACKPINK Recent Activities
BLACKPINK appeared on a live stream to promote Chinese video PUBG on August 13, 2021. That same month, BLACKPINK held a live stream to celebrate their fifth debut anniversary on August 8.
ALSO READ: Karina is Copying BLACKPINK Jisoo? aespa Member Accused of Imitating Senior Idol - Just for This Reason
That same day, "BLACKPINK: THE MOVIE" made its international premiere. The film follows the girls and their past five years as K-pop stars. The film was first released in Japan on August 4. The film was released as part of BLACKPINK's project, "4 + 1," which was made to celebrate their fifth anniversary as a group.
ALSO READ: Video of BLACKPINK Jisoo Glaring at Lisa Resurfaces + Here is the Truth About the Situation
For more K-Pop news and updates, always keep your tabs open here on KpopStarz.
KpopStarz owns This
Written by Alexa Lewis
