HYBE to Debut a Global Girl Group and Japanese Boy Group - Here's What We Know So Far

The launching of HYBE's new girl group and boy group was revealed to be in the works. Keep on reading to know more!

HYBE's New Girl Group to Be Formed with the Universal Music Group

On Nov. 4 at 10 a.m. KST, HYBE held a corporate briefing called "2021 HYBE Corporate Briefing with the Community" through their official YouTube channel. The conference includes presentations of high officials from HYBE and its branches in different countries and Ithaca Holdings.

Toward the end of the briefing, Lenzo Yoon (CEO of HYBE America) talked about the partnership between HYBE and Universal Music Group. He shared that since the two companies announced their collaboration this past February, the best teams from both agencies have been busy in Los Angeles, California working on a project.

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Lenzo continued that those teams are working on the debut project of a global female pop group that will be active not only in the United States but around the world.

HYBE's new girl group will be formed with Geffen Records under Universal Music Group (UMG) with the aim to find the best global female artists.

For the debut project of the global girl group, HYBE America is preparing three things. The first one is a local training system in the United States that will bring together the full capabilities of HYBE and UMG.

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The two agencies have gathered the best vocal trainers, choreographers and music producers in the world. Moreover, experts from physical to psychological health will work with the artists for them to be able to focus on their music and performance.

The second aspect is to include a story that will show HYBE's new girl group's growth process and achievements as they aim to cross national, cultural, and artistic boundaries. And, the third plan is to launch a global audition; they will start receiving applications until Nov. 28.

HYBE Japan to Launch Audition Program to Select Additional Members of Their Japanese Boy Group

At the end of HYBE's 2021 corporate briefing, Han Hyunrock, CEO of HYBE Japan, talked about their Global Debut Project of a boy group that includes four former "I-LAND" contestants: Nicholas, K, EJ, and Taki.

In choosing additional members for HYBE's Japanese boy group, the company will conduct an audition program, called "&Audition," which will be broadcast in 2022 via YouTube.

HYBE Japan will provide full support to the four "I-LAND" contestants and new members to help them grow into world-class artists. Currently in development is the label's artist training system, music production, management and marketing capabilities in Japan.

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Besides these, the agency is also creating businesses optimized for Japan from platform businesses (like fan café management) to artist IP-related businesses such as copyright management, MD businesses, and spatial businesses.

HYBE's Japanese boy group is already receiving lots of love from the fans even before their debut. In early September, the four members were featured in an advertisement in the popular Times Square in New York City. They are the first pre-debut boy group to have an ad at the said location.

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Written by Mhaliya Scott