On November 13, KST, the Korean Business Research Institute announced the brand reputation rankings for K-Pop boy groups for the month of November.
The rankings are based on the total brand reputation index that includes the analysis of media coverage, consumer participation, communication, and community awareness indexes of boy groups from the big data collected from October 13 to November 13.
The big data gathered for November is 55,812,992, an increase of 8.73 percent from the big data of 51,330,325 gathered back in October.
BTS is No. 1 on the Boy Group Brand Reputation Rankings for November
Taking the top spot for the brand reputation rankings for the month of November is K-Pop superstars BTS! According to the Korean Business Research Institute, BTS has a total brand reputation index of 5,955,484, with a media index of 1,527,559, a consumer participation index of 1,541,387, a communication index of 1,378,744, and a community index of 1,507,794.
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Compared to BTS' brand reputation index of 7,748,253 back in October, BTS' index for November saw a decrease of 23.13 percent.
BTS' highest-ranking related terms are "perform," "boycott," and "breakthrough," while the highest-ranking keywords are "ARMY," "HYBE," and "concert." In terms of the positive-negative ratio analysis, the positive ratio was analyzed to be 63.59 percent.
SEVENTEEN, NCT, EXO and THE BOYZ are the Top 5 on the Boy Group Brand Reputation Rankings for November
In second place on the boy group brand reputation rankings is SEVENTEEN, who has a total brand reputation index of 5,129,843, with a media index of 1,760,130, a consumer participation index of 705,961, a communication index of 1,285,255, and a community index of 1,378,497.
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As for third place is SM Entertainment's multi-unit group, NCT, who has a total brand reputation index of 3,671,377, with media index of 1,203,788, a consumer participation index of 222,625, a communication index of 947,865, and a community index of 1,297,099.
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Taking fourth place is another SM Entertainment group, EXO, who has a total brand reputation index is 3,603,508, with a media index of 1,077,369, a consumer participation index of 115,217, a communication index of 950,361, and a community index of 1,460,561.
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IST Entertainment's (formerly Cre.ker Entertainment) top boy group THE BOYZ ranked No. 5 on the list! THE BOYZ has a total brand reputation index is 2,457,416, with a media index of 1,027,393, a consumer participation index of 288,865, a communication index of 367,278, and a community index of 773,880.
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Here are the Top 30 of the November Boy Group Brand Reputation Rankings:
1. BTS
2. SEVENTEEN
3. NCT
4. EXO
5. THE BOYZ
6. ASTRO
7. SHINee
8. 2AM
9. ENHYPEN
10. MONSTA X
11. 2PM
12. Tomorrow X Together
13. BTOB
14. INFINITE
15. HIGHLIGHT
16. SF9
17. Stray Kids
18. WINNER
19. ONF
20. Super Junior
21. VIXX
22. NU'EST
23. ATEEZ
24. BIGBANG
25. TREASURE
26. PENTAGON
27. B1A4
28. TVXQ
29. Golden Child
30. F.T. Island
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Written by Robyn Joan
