Several well-known K-pop artists such as BTS, BLACKPINK, IU, TWICE and more made it to the star brand reputation rankings for November this year.
Continue reading to find out which K-pop acts entered the Top 30.
BTS, BLACKPINK and IU Enter the Top 5 of Star Brand Reputation Rankings for November 2021
On Nov. 30, the Korean Business Research Institute issued November's brand reputation rankings for all stars including girl groups, boy groups, entertainers, trot singers, drama actors, movie actors, other singers and individuals related to sports.
The stars were ranked based on their total indexes achieved through an analysis of their media coverage, interaction, consumer participation and community awareness indexes. The institute used big data gathered from October 30 to Nov. 30.
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Among the celebrities who landed inside the Top 10 of this month's star brand reputation rankings are three K-pop artists namely BTS, BLACKPINK and IU.
In particular, BTS claimed the second spot with a brand reputation index of 9,724,001, which shows a 5.63% increase compared to their total index in October.
The septet has been active in the entertainment industry this November due to their schedules in the United States including their appearance at the 2021 American Music Awards and concerts in Los Angeles.
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Following BTS is BLACKPINK at No. 3 with a brand reputation index of 4,978,907, marking a little increase compared to their total score last month.
Despite being inactive as a group in the K-pop scene, the quartet managed to jump up two spots in November's star brand reputation rankings, proving their consistent popularity.
On the other hand, IU went down by one position to No. 5 with a brand reputation index of 4,859,519, which is 14.66% lower than her total index in the past month. While her rank climbed down, she remains the highest-ranking female solo artist on the list, meaning she is still the most popular female soloist in the entertainment industry.
TWICE, Kang Daniel, aespa and More K-pop Acts Land on Top 15 of Star Brand Reputation Rankings for November 2021
Like BLACKPINK, TWICE also rose in the rankings, securing the No. 8 spot after being at No. 15 in October. The JYP girl group became one of the most-talked-about K-pop artists after they dropped their third full album "Formula of Love: O+T=<3" on Nov. 12.
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TWICE's "Formula of Love: O+T=<3" is known to have broken the record for the highest first-day sales in 2021 among girl group albums. The album even reached the group's highest-ranking yet on Billboard 200.
Meanwhile, Kang Daniel and aespa grabbed the Nos. 10 and 11 places respectively. Both acts climbed up the rankings this month as well.
The other K-pop artists to land within the Top 15 are SEVENTEEN, Red Velvet and EXO.
Here are the Top 30 Star Brand Reputation Rankings for November 2021:
- Lim Young Woo
- BTS
- BLACKPINK
- Son Heung Min
- IU
- Song Hye Kyo
- Lee Chan Won
- TWICE
- Yoo Jae Suk
- Kang Daniel
- aespa
- Kim Jong Kook
- SEVENTEEN
- Red Velvet
- EXO
- NCT
- Lee Jung Jae
- Jun Ji Hyun
- Han So Hee
- Jeong Dong Won
- Baek Jong Won
- Apink
- Lee Seung Gi
- Yoon Kye Sang
- Jang Ki Yong
- Lee Byung Hun
- Yoo Ah In
- Oh My Girl
- Park Myung Soo
- Park Goon
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Written by Mhaliya Scott
