On February 12 KST, the Korean Business Research Institute announced this month's brand reputation rankings for boy groups. From BTS to NCT, read to know the full list of the most popular boy groups for February 2022!
The brand reputation rankings are based on the total reputation index of a boy group by analyzing their consumer participation, media coverage, communication, and community awareness indexes from the big data collected from January 12 to February 12.
The big data gathered for February 2022 is 67,823,738, which is an increase of 9.45 percent from the big data of 61,966,657 collected back in January.
BTS is the No. 1 Most Popular Boy Group in February 2022
Snagging the top spot once again is none other than global superstars, BTS, who is the No. 1 most popular boy group for the month of February!
According to the Korean Business Research Institute, the "Butter" hitmakers had accumulated a total brand reputation index of 11,984,394 for this month, with a participation index of 1,160,527, a media index of 3,407,872, a communication index of 3,328,477, and a community index of 4,087,518.
BTS
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Compared to BTS' brand reputation index back in January with 11,027,000, the seven-member boy group saw an increase of 8.86 percent this month.
In addition, BTS' highest-ranking related terms are "increase," "thank you," and "surpass," while their highest-ranking phrases for keyword analysis are "Youtube," "Instagram," and "ARMY."
In terms of BTS' positive-negative ratio analysis, the group's positive ratio was analyzed to be 76.05 percent.
NCT and SEVENTEEN are in the Top 3 Most Popular Boy Groups in February 2022
Landing at no. 2 as the second most popular boy group for this month is NCT!
For the month of February, NCT had accumulated a total brand reputation index of 3,964,297, with a participation index of 186,115, a media index of 976,508, a communication index of 1,469,517, and a community index of 1,332,159.
NCT
This month, NCT saw an increase of 8.79 percent compared to their brand reputation index of 3,643,859 back in January.
Coming in at No. 3 for as the third most popular boy group is the 13-member boy group, SEVENTEEN!
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SEVENTEEN
SEVENTEEN's total brand reputation index for this month is 3,610,624, with a participation index of 437,852, a media index of 1,209,693, a communication index of 775,149, and a community index of 1,187,931.
Compared to their brand reputation index of 3,665,984 in January, SEVENTEEN's brand reputation index saw a decrease of 1.51 percent this month.
These are the Top 30 of the February 2022 Idol Brand Reputation Rankings:
1. BTS
2. NCT
3. SEVENTEEN
4. THE BOYZ
5. WANNA ONE
6. EXO
7. 2PM
8. Super Junior
9. ENHYPEN
10. SHINee
11. MONSTA X
12. ASTRO
13. BTOB
14. SF9
15. BIGBANG
16. PENTAGON
17. Stray Kids
18. INFINITE
19. TXT
20. WINNER
21. ATEEZ
22. NU'EST
23. TVXQ
24. VIXX
25. Shinhwa
26. 2AM
27. VICTON
28. Golden Child
29. Block B
30. TREASURE
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Written by Robyn Joan
