On February 13, the Korean Business Research Institute finally presented the brand reputation rankings for girls groups for the month of February 2022. From BLACPINK to aespa, read to know the full list of the most popular girl groups for this month!
BLACKPINK is the No. 1 Most Popular Girl Group in February 2022
Topping this month's brand reputation index for girl groups for the third time in a row is none other than "It" girl group, BLACKPINK!
According to the Korean Business Research Institute, the "Pretty Savage" singers had gathered a total brand reputation index of 4,913,943 for February, along with a participation index of 189,176, a media index of 853,842, a communication index of 1,510,909, and a community index of 2,360,016.
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BLACKPINK
This month, BLACKPINK's brand reputation index saw a decrease of 12.56 percent compared to their index of 5,619,627 back in January.
When it comes to BLACKPINK's related terms, their highest-ranking are "model," "surpass," and "record," while their highest-ranking phrases for keyword analysis are "Youtube," "Instagram," and
"Jennie."
In terms of the four-member girl group's positive-negative ratio, BLACKPINK has a positive ratio analyzed to be 70.61 percent.
aespa and Red Velvet are in the Top 3 Most Popular Girl Groups in February 2022
Coming in as the second most popular girl group for the month of February is SM Entertainment's rookie girl group, aespa!
aespa
For this month, aespa had gathered a brand reputation index of 2,971,114, with a participation index of 355,844, a media index of 869,619, a communication index of 504,626, and a community index of 1,241,025.
Compared to aespa's brand reputation index of 3,497,177 back in January, they saw a decrease of 15.04 percent for this month.
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Red Velvet
Landing at No. 3 as the third most popular girl group is another SM Entertainment artist, Red Velvet!
According to the Korean Business Research Institute, the five-member girl group has a total brand reputation index of 2,644,680 for this month, with a participation index of 86,972, a media index of 757,577, a communication index of 346,947, and a community index of 1,453,184.
This month, Red Velvet saw an increase of 3.81 percent compared to their brand reputation index of 2,547,622 back in January.
Top 30 Most Popular Girl Groups For February 2022:
1. BLACKPINK
2. aespa
3. Red Velvet
4. TWICE
5. APINK
6. Girls' Generation
7. Oh My Girl
8. Kep1er
9. Lovelyz
10. IVE
11. APRIL
12. fromis_9
13. WJSN
14. MAMAMOO
15. Brave Girls
16. STAYC
17. MOMOLAND
18. LOONA
19. Girl's Day
20. Weeekly
21. EXID
22. cignature
23. DIA
24. ITZY
25. LABOUM
26. Dreamcatcher
27. Ladies' Code
28. f(x)
29. CLC
30. woo!ah!
The brand reputation rankings are based on the total reputation index of girl groups by analyzing their consumer participation, media coverage, communication, and community awareness indexes from the big data gathered from January 13 to February 13.
The big data gathered for February 2022 is 49,804,467, which is an increase of 8.13 percent from the big data of 46,057,960 gathered back in January.
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Written by Robyn Joan
