IVE's "ELEVEN" music video now holds an amazing YouTube record that BLACKPINK's "BOOMBAYAH" previously held.
Continue reading to know what it is.
IVE's 'ELEVEN' MV Breaks This YouTube Record Initially Held by BLACKPINK's 'BOOMBAYAH'
Despite being a new girl group, IVE instantly achieved success with their debut song "ELEVEN," which has captured the hearts of music fans with its catchy beat and creative choreography.
And, because of its massive popularity, the track has been winning first place on various Korean music shows and consistently soars high on domestic music charts.
It's no surprise that "ELEVEN" is also doing well on YouTube. Recently, the song achieved a new milestone on the platform.
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On March 8 at approximately 2:25 a.m. KST, IVE's "ELEVEN" MV crossed 100 million views on YouTube - an impressive feat considering that it's the girl group's first and only music video (to date).
The music video came out on Dec. 1, 2021, which means it took the new girl group about three months and one week to score this milestone. When converted to days, the MV only took 96 days to reach the mark.
IVE's "ELEVEN" now becomes the third-fastest K-pop group debut MV to garner 100 million views on YouTube, beating the previous record of 175 days set by BLACKPINK's "BOOMBAYAH." It now comes after aespa's "Black Mamba" (51 days) and ITZY's "DALLA DALLA" (56 days).
Other than that, "ELEVEN" is now the first K-pop group debut MV by a rookie group that debuted between 2021 and 2022 to attain the 100-million mark.
READ MORE: IVE Members Except ONE Receive Backlash Over Their Cover of BLACKPINK's 'Forever Young'- Here's Why
What makes this achievement more meaningful for both IVE and DIVEs is that it is just in time for the 100th day of their debut of the girl group, which will be on March 11.
To celebrate IVE's incredible feat, the fans took to Twitter to congratulate the rookie group and trend the hashtags "#IVE_ELEVEN_100Milestone" and "#WeGotThat100M."
As of writing, IVE's "ELEVEN" MV has 100,177,078 views and 1.9 million likes.
Watch IVE's "ELEVEN" music video here again to commemorate the girls' notable achievement!
IVE's 'ELEVEN' Spends More Week Inside Top 10 of MelOn Chart
In other news, IVE's debut song continues its streak on various Korean music charts including MelOn, the largest music streaming platform in the country.
For the week of Feb. 28 to March 6, "ELEVEN" entered at No. 6 on MelOn, marking its 13th week inside the top 10. It again extends its record as the second longest-running song by a fourth-generation K-pop group. It trails behind aespa's "Next Level," which spent 27 weeks within the top 10.
Since "ELEVEN" is still charting, it's anticipated whether it will ultimately become the longest-charting song by a fourth-generation K-pop group inside MelOn Top 10.
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The debut song also landed on two more Korean weekly charts. While it ranked No. 9 on Bugs, it charted at No. 10 on Genie.
Over on the daily Korean music charts on March 7, IVE's "ELEVEN" maintained its position at No. 3 on VIBE, and No. 7 on MelOn, respectively. It dropped to No. 10 on Genie, while it rose to No. 10 on Bugs.
Meanwhile, when it comes to its unique listeners on MelOn, "ELEVEN" has more than two million as of Feb. 11, making IVE the fourth-generation K-pop group with the fifth-highest unique listeners and the fifth one to hit the two-million mark.
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Written by Mhaliya Scott
