A song by YG Entertainment group TREASURE is going viral, and it is all thanks to TikTok!
Keep on reading for all the details.
TREASURE Song Sees Success Thanks to TikTok
A TREASURE song is going viral on TikTok thanks to a very simple and cute dance challenge. Users who want to participate simply need to use the trending song, perform the dance moves and add the hashtag.
Want to know what song it is?
It is "DA RA RI" by TREASURE!
Following the release of their first mini-album, "The Second Step: Chapter One," on February 15, 2021, the boy group kickstarted the viral challenge. Currently, the hashtag #dararichallenge has been viewed 498.3 million times.
While some users use the original version, others use a sped-up version, which makes the song sound even livelier and cuter!
ALSO READ: WINNER Seungyoon to Release New Digital Single Written, Composed by THIS TREASURE Member
Several famous names have joined the challenge, including Jeon Somi and WINNER's Hoony.
'DARARI' by TREASURE Rises on South Korean Charts
Thanks to its popularity on TikTok, "DARARI" is receiving positive feedback on Korean digital music platforms. Although it is not a b-side song, meaning it does not get the same promotion and investment as their title song, "JIKJIN," "DARARI" has still received a tremendous amount of love.
ALSO READ: TREASURE Shows Potential as '4th Gen Live Vocal Kings', MR Removed Videos Become Hot Topic
ALSO READ: Most Viewed K-Pop Music Videos February 2022: TREASURE, NMIXX, More [Ranked]
"DARARI" has entered the MelOn Daily Chart and is TREASURE's highest-charting song on the chart. "DARARI" has over 12,000 likes on MelOn, even surpassing their title "JIKJIN," which only has 10,000 likes.
Previously, it was revealed that the music video for "JIKJIN" cost YG Entertainment $420,000 to produce. Sadly, "JIKJIN" did not receive as much long as expected. On the MelOn charts, the song only garnered 18,000 ULs (unique listeners). The song also had a lukewarm reception on the charts.
ALSO READ: Best-Selling Albums on Hanteo (February 2022): TREASURE, NMIXX, Taeyeon, More!
However, thanks to the boom of "DARARI," TREASURE is getting a boost in their reputation. With that, it is safe to say that this comeback is a success for the boy group!
Listen to 'DARARI' here:
Check out the music video for 'JIKJIN' here:
Which song do you prefer, "DARARI" or "JIKJIN?" Tell us in the comments below!
TREASURE Recent Activities
On February 15, 2022, TREASURE released their first mini-album "The Second Step: Chapter One." Prior to its release, the album surpassed 600,000 copies in pre-orders in eight days. Three days after its release, the album surpassed 700,000 copies sold.
The music video for their title track, "JIKJIN," hit 10 million views in 21 hours and 20 million views in three days.
On March 23, 2022, TREASURE will release their first Japanese extended play with the same name.
ALSO READ: Best-Selling Albums on Hanteo in Week 8 of 2022: TREASURE, NMIXX, STAYC, More!
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Written by Alexa Lewis
