On March 13, the Korean Business Research Institute has finally announced the brand reputation rankings for girl groups for the month of March 2022. From BLACKPINK to Apink, keep on reading to know the full list of the most popular girl groups for this month!
BLACKPINK is No. 1 Most Popular Girl Group in March 2022
Maintaining their spot at the top for this month's brand reputation rankings for girl groups is YG Entertainment's four-piece group, BLACKPINK!
According to the Korean Business Research Institute, BLACKPINK had accumulated a total brand reputation index of 4,152,893 for March, with a participation index of 179,996, a media index of 833,715, a communication index of 999,040, and a community index of 2,140,142.
BLACKPINK
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For this month, BLACKPINK saw a decrease of 15.49 percent in their brand reputation index, compared to their index of 4,913,943 back in February.
When it comes to their related terms, BLACKPINK's highest-ranking terms are "release," "recover," and "selected." While the group's highest-ranking phrases for keyword analysis include "schedule abroad," "fashion," and "model."
As for BLACKPINK's positive-negative ratio, the "How You Like That" hitmakers has a positive ratio analyzed to be 67.89 percent.
Apink, Girls' Generation in Top 3 Most Popular Girl Groups in March 2022
Following closely behind BLACKPINK and rising to second place for this month is "Dilemma" singers, Apink!
Apink
According to the Korean Business Research Institute, Apink's total brand reputation index for the month of March is 3,901,932, with a participation index of 389,912, a media index of 1,252,426, a communication index of 671,686, and a community index of 1,587,909.
Compared to Apink's brand reputation index back in February, which is 2,574,748, they saw an increase of 51.55 percent for this month.
And lastly, making it within the top three as the most popular girl group for this month is Girls' Generation!
Girls' Generation
For this month, Girls' Generation had accumulated a brand reputation index of 3,390,267, with a participation index of 94,860, a media index of 858,965, a communication index of 604,486, and a community index of 1,831,956.
This month, Girls' Generation's index rose by 34.64 percent compared to their brand reputation index of 2,518,095 in February.
Top 30 Most Popular Girl Groups for March 2022:
1. BLACKPINK
2. Apink
3. Girls' Generation
4. TWICE
5. Red Velvet
6. Oh My Girl
7. aespa
8. STAYC
9. MAMAMOO
10. IVE
11. fromis_9
12. Cosmic Girls
13. APRIL
14. LOONA
15. Girl's Day
16. Kep1er
17. Brave Girls
18. cignature
19. Rocket Punch
20. MOMOLAND
21. EXID
22. CAMILA
23. ITZY
24. DIA
25. Dreamcatcher
26. LABOUM
27. Ladies' Code
28. f(x)
29. Weeekly
30. CLC
The brand reputation rankings is based on the total reputation index of girl groups through the analysis of each of their consumer participation, media coverage, communication, and community indexes from the big data gathered from February 13 to March 13.
The big data gathered for March 2022 is 45,909,874, which is a decrease of 7.82 percent from the big data of 49,804,467 back in February.
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Written by Robyn Joan
