Blockberry Creative has announced its plans to launch its first boy group, which will be the label's second idol group following LOONA.
Know how the company will create its first male musical act.
LOONA's Agency Blockberry Creative to Hold Global Auditions for First Boy Group
On March 15, Blockberry Creative uploaded a poster for its upcoming global auditions to search for the potential members of its first-ever K-pop boy group, the male counterpart to the label's first girl group, LOONA.
The poster shows a footprint on the surface of the moon, which is a reference to Neil Armstrong's first step on another planetary body. This suggests that the label will make its first step alongside the aspiring male idols toward reaching their dreams.
The global auditions, titled "Monthly Boy Project," seek boys who will join Blockberry Creative on "a great journey across the silent sea." Through this, the agency will recruit applicants not only with musical talents but also unique charms.
ALSO READ: LOONA's Agency Blockberry Creative Reportedly Dealing with Serious Financial Crisis
To recall, the company launched a "Monthly Girl Project" to discover talented females who will debut in their first girl group. The project began in October 2016 by unveiling the first member, Heejin.
It is reported that Blockberry Creative's first boy group will debut sometime in 2023. Hence, LOONA's agency might begin preparations as soon as possible.
READ MORE: Drag Queen Kim Chi Offers to Help LOONA Amid Blockberry Creative's Financial Crisis
Blockberry Creative became known in the K-pop industry after launching its first girl group, LOONA, in 2018. Because of their unique worldview and excellent musicality, the 12-member band had established a huge fandom in Korea and overseas. They have also solidified their position as one of the top fourth-generation idol groups by breaking their records with each album they release.
Aside from LOONA, the company also currently houses former Wonder Girls Sunye, who only joined this past February.
Are you excited to meet Blockberry Creative's first boy group?
LOONA Recent Activities
In other news, LOONA recently held an offline and online concert, called "LOONAVERSE: FROM," for two days from Feb. 11 to 12. This is the group's first online concert in nearly eight months after their June 2021 concert "LOONATHEWORLD: &." It is also their first offline concert in three years.
"LOONAVERSE: FROM" took place at Seoul's Jangchung Municipal Stadium. Only 11 members of the group participated as Chuu couldn't make it due to health reasons.
On Feb. 21, it was revealed that LOONA is one of the participants in Mnet's "Queendom 2," which is set to premiere at the end of March.
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Regarding the group's comeback, LOONA's latest one was in June of last year when they dropped their fourth EP "[&]." This marked the return of member Haseul, who had been on hiatus since early 2020 due to health concerns.
Shortly after its release, "[&]" became the group's fastest and best-selling album to date. The album sold 49,000 copies in just three days, breaking their previous first-week sales record of 46,627 copies set by "[12:00]." The album went on to sell a total of 76,293 copies in its first week of release.
Moreover, all the songs from LOONA's "[&]" debuted on the Gaon Download Chart, becoming the group's first album to do so. The title song "PTT (Paint The Town)" even became their first entry on Gaon's digital chart.
Watch LOONA's "PTT (Paint The Town)" music video here!
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Written by Mhaliya Scott
