On March 19, the Korean Business Research Institute finally unveiled the brand reputation rankings of boy group members for the month of March this year. From BTS Jimin to Kang Daniel, keep on reading to know the full list of the most popular boy group members for this month!
BTS Jimin is the No. 1 Most Popular Boy Group Member in March 2022
Maintaning his spot at the top for this month's brand reputation rankings for individual boy group members is none other than BTS' Jimin!
For the month of March, the BTS member had garnered a total brand reputation index of 5,143,223. He has a participation index of 1722,673, a media index of 1,075,558, a communication index of 1,380,546, and a community index of 1,964,446.
BTS Jimin
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This month, Jimin's brand reputation index fell by 29.14 percent, as compared to his index of 7,258,554 back in February.
As for his related terms, Jimin's highest-ranking terms are "perform," "participate," and "donate." While the "Butter" hitmaker's highest-ranking phrases for keyword analysis are "concert," "ARMY," and "Our Blues."
When it comes to his positive-negative ratio, Jimin has a positive ratio analyzed to be 87.09 percent.
Kang Daniel and ASTRO Cha Eun Woo in Top 3 Most Popular Boy Group Members in March 2022
Following behind Jimin is former Wanna One member, Kang Daniel, who maintained his position at No. 2 for this month's brand reputation rankings.
Kang Daniel
According to the Korean Business Research Institute, Kang Daniel's garnered a brand reputation index of 4,342,676. He has a participation index of 1,048,950, a media index of 950,554, a communication index of 767,404, and a community index of 1,575,769.
Compared to Kang Daniel's brand reputation index back in February of 7,071,135, his index saw a decrease of 38.59 percent for this month.
And lastly, taking a spot within the top three as one of the most popular boy group members for this month is ASTRO's Cha Eun Woo!
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ASTRO Cha Eun Woo
For the month of March, Cha Eun Woo has a total brand reputation index of 3,649,305. He has a participation index of 919,886, a media index of 795,454, a communication index of 634,040, and a community index of 1,299,925.
Cha Eun Woo's index decreased by 23.03 percent compared to his brand reputation index of 4,741,167 in February.
Top 30 Most Popular Boy Group Members in March 2022:
1. BTS Jimin
2. Wanna One Kang Daniel
3. ASTRO Cha Eun Woo
4. 2PM Junho
5. Super Junior Heechul
6. BTS V
7. BTS Jungkook
8. Super Junior Siwon
9. SHINee Minho
10. BTS Jin
11. Super Junior Kyuhyun
12. BTS Suga
13. BIGBANG G-Dragon
14. SHINee Key
15. BTS RM
16. VICTON Byungchan
17. WINNER Song Mino
18. WINNER Seungyoon
19. BTOB Hyunsik
20. BTS J-Hope
21. NU'EST Minhyun
22. Wanna One Ha Sung Woon
23. SEVENTEEN Mingyu
24. Wanna One Park Ji Hoon
25. SF9 Rowoon
26. BTOB Minhyuk
27. BTOB Eunkwang
28. Highlight Yang Yoseob
29. BTOB Sungjae
30. Wanna One Kim Jae Hwan
The brand reputation rankings is based on the total reputation index of boy group members through the analysis of their consumer participation, media coverage, communication, and community indexes from the big data gathered from February 19 to March 19.
The big data gathered for March 2022 is 77,855,466, which is a decrease of 33.47 percent from the big data of 117,020,308 back in February.
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Written by Robyn Joan
