On March 20, the Korean Business Research Institute announced the brand reputation rankings of girl group members for this month. From Girls' Generation Taeyeon to WJSN Bona, keep on reading to know the full list of the most popular girl group members for March 2022!
Girls' Generation Taeyeon No. 1 Most Popular Girl Group Member in March 2022
Girls' Generation's leader, Taeyeon is the No.1 most popular girl group member in March 2022!
According to the Korean Business Research Institute, Taeyeon had accumulated a brand reputation index of 4,020,679, along with a participation index of 687,459. She has a media index of 1,074,499, a communication index of 926,329, and a community index of 1,332,391.
Girls' Generation Taeyeon
For March, Taeyeon's brand reputation index saw a decrease of 6.77 percent. This is compared to her index of 4,312,767 just last month.
In terms of Taeyeon's related terms, the "INVU" singer's highest-ranking related terms are "release," "dominate," and "surpass." Her highest-ranking phrases for keyword analysis include "INVU," "Killing Voice," and "Youtube."
As for Taeyeon's positive-negative ratio, the idol has a positive ratio of 80.51 percent.
WJSN Bona and BLACKPINK Jennie in Top 3 Most Popular Girl Group Members in March 2022
Thanks to her participation in the ongoing hit K-drama "Twenty Five, Twenty One," WJSN Bona rose in ranks to land at second place!
WJSN Bona
For the month of March, Bona had accumulated a total brand reputation index of 3,686,54. She has a participation index of 1,116,038, a media index of 1,182,679, a communication index of 743,835, and a community index of 643,990.
Compared to the WJSN member's brand reputation index of 3,201,127 garnered in February, Bona saw a rise of 15.16 percent in her index this month.
Lastly, rounding off the top three and following behind Taeyeon and Bona is BLACKPINK member, Jennie!
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BLACKPINK Jennie
According to the Korean Business Research Institute, Jennie has a brand reputation index of 3,610,459, with a participation index of 446,546. She has a media index of 455,946, a communication index of 1,110,296, and a community index of 1,597,672.
Jennie's index fell by 12.69 percent compared to her brand reputation index of 4,135,399 in February.
Top 30 Most Popular Girl Group Members in March 2022:
1. Girls' Generation Taeyeon
2. WJSN Bona
3. BLACKPINK Jennie
4. Apink Naeun
5. BLACKPINK Jisoo
6. Red Velvet Joy
7. Girl's Day Yura
8. BLACKPINK Rosé
9. aespa Winter
10. TWICE Nayeon
11. Apink Eunji
12. Girls' Generation YoonA
13. Red Velvet Irene
14. aespa Karina
15. Red Velvet Seulgi
16. Former (G)I-DLE Soojin
17. BLACKPINK Lisa
18. Girls' Generation Seohyun
19. Girls' Generation Sunny
20. Red Velvet Wendy
21. Girls' Generation Hyoyeon
22. Oh My Girl Arin
23. Apink Chorong
24. Apink Bomi
25. Girls' Generation Yuri
26. EXID Hani
27. Girls' Generation Sooyoung
28. TWICE Jihyo
29. Red Velvet Yeri
30. Oh My Girl YooA
The brand reputation rankings is based on the total reputation index of girl group members through the analysis of their individual consumer participation, media coverage, communication, and community indexes from the big data gathered from February 20 to March 20.
The big data gathered for March 2022 is 101,586,062, which is a decrease of 7.06 percent from the big data of 109,306,512 accumulated back in February.
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Robyn Joan wrote this article.
