On April 30 KST, the Korean Business Research Institute announced the star brand reputation rankings for the month of April this year. From BTS to BIGBANG, read to know the full list of the most popular stars for this month!
BTS is the No. 1 Most Popular Star in April 2022
Rising once again to the top as the No. 1 most popular star in South Korea for the month of April is global superstars, BTS!
According to the Korean Business Research Institute, the seven-piece boy bad had accumulated a total brand reputation index of 11,052,255 for the month of April. Within this, they had accumulated a participation index of 1,461,448, a media index of 2,097,880, a communication index of 3,264,866, and a community index of 4,228,063.
BTS
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Compared to BTS' star brand reputation index of 8,359,144 back in March, they saw an increase of 32.22 percent for this month.
Likewise, this also means that the "Butter" singers are the most popular K-Pop group in April. In fact, BTS had topped the brand reputation rankings for boy groups this month as well.
Meanwhile, the group is currently preparing to make their comeback sometime in June.
Lim Young Woong, BIGBANG, and IU are in the Top 5 Most Popular Stars in April 2022
Also rising from their spot on the star brand reputation rankings is trot singer, Lim Young Woong!
Lim Young Woong
Lim Young Woong continues to be a household name by being one of the top trot singers in the country. He accumulated a brand reputation index of 8,501,064, with a participation index of 2,044,725, a media index of 1,267,985, a communication index of 1,764,753, and a community index of 3,423,601.
For the month of April, Lim Young Woong's index rose by 41.50 percent, compared to his index of 6,007,831 in March.
Coming in as the third most popular star this month is second-generation boy group, BIGBANG!
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For this month, BIGBANG lands at No. 3 with a total brand reputation index of 6,362,585, which includes a participation index of 1,485,697, a media index of 1,506,571, a communication index of 1,238,036, and a community index of 2,132,281.
This is BIGBANG's first time on the star brand reputation rankings.
And finally, making it within the top five is the Nation's Little Sister, IU!
IU
According to the Korean Business Research Institute, the "Strawberry Moon" singer has a total brand reputation index of 5,413,408 for this month. This includes a participation index of 818,575, a media index of 1,137,432, a communication index of 1,414,823, and a community index of 2,042,578.
Compared to her star brand reputation index of 5,733,796 in March, IU's index fell by 5.59 percent in April.
Top 30 Most Popular Stars for April 2022:
1. BTS
2. Lim Young Woong
3. BIGBANG
4. Son Heung Min
5. IU
6. Son Ye Jin
7. BLACKPINK
8. Ryu Hyun Jin
9. Kim Jun Ho
10. Lee Chan Won
11. PSY
12. Lim Chang Jung
13. (G)I-DLE
14. Yoo Jae Suk
15. TWICE
16. NCT
17. Oh My Girl
18. SEVENTEEN
19. Girls' Generation
20. IVE
21. Park Gun
22. Young Tak
23. EXO
24. Lee Seung Gi
25. Kang Daniel
26. Kim Jong Kook
27. Lee Jung Jae
28. Jessi
29. Song Hye Kyo
30. WJSN
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Written by Robyn Joan
