YG Entertainment is under fire after it was revealed promotions for TREASURE's "DARARI" were canceled.
Keep on reading for all the details.
YG Entertainment Cancels TREASURE's 'DARARI' Promotions
Back in March 2022, it was announced that TREASURE would be promoting their b-sidetrack "DARARI" on music shows and with a music video. This comes after the song's viral success on TikTok. The group was scheduled to start promotions in April 2022.
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The announcement made the group's fans very excited, and many were anticipating a teaser for "DARARI" to be released in April. However, April came and gone, and TREASURE only released a dance practice for the song.
Now, it has been revealed that promotions for "DARARI" have been canceled.
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On May 1, TREASURE held an online meet and greet. During the online event, a fan had asked Hyunsuk about promotions for "DARARI." There, the male idol revealed that music show promotions for "DARARI" have been canceled.
During a fansign in Japan, Haruto confirmed that the group had finished filming the music video for "DARARI." However, they do not know when the music video will be released or if it ever will.
YG Entertainment Draws Backlash for Cancelling TREASURE's 'DARARI' Promotions
This decision has sparked a backlash against YG Entertainment, with people claiming the company is irresponsible and unprofessional for suddenly canceling TREASURE's confirmed promotions. The company was also criticized for not releasing a statement on the matter and how their artist had to be the one to confirm the news.
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Others expressed regret over the cancellation, as "DARARI" could easily boost the group's fame and popularity internationally.
Comments concerning the cancellation of "DARARI" promotions read:
"I really want to punch YG! They should have announced it themselves, but their artist informed fans himself."
"Too bad. I really hope they will release the 'DARARI' music video because the song is so good."
"I don't understand how they are running a business. When 'DARARI' was hot on TikTok, they didn't promote it but promised to release a music video. Now they are canceling promotions. And the company didn't even confirm it, but the leader announced it during a fansign?"
"The song is good and viral, but the company doesn't know how to push them towards success and help the team develop more."
"YG, you are unprofessional."
What do you think of the situation? Tell us in the comments below!
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Alexa Lewis wrote this.
