On May 7, the Korean Business Research Institute announced the brand reputation rankings for boy groups for the month of May this year. From BTS to BIGBANG, read to know the full list of the most popular boy groups for May 2022!
BTS is the No. 1 Most Popular Boy Group in May 2022
Once again remaining at the top spot for their 48th month in a row, "Permission to Dance" singers BTS landed as the No. 1 most popular boy group for this month's brand reputation rankings. This also means that the group has been No. 1 for a full four years.
According to the Korean Business Research Institute, BTS has garnered a total brand reputation index of 11,573,221 for the month of May. Included in this is a participation index of 1,271,771, a media index of 3,139,025, a communication index of 3,356,043, and a community index of 3,806,382.
BTS
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The group's brand reputation index this month saw a decrease of 11.20 percent this month, as compared to their index of 13,032,735 back in April.
As for the seven-piece boy band's related terms, BTS' highest-ranking are "record," "long-running," and "pre-book," while their highest-ranking phrases for keyword analysis include "In the SEOM," "Suga," and "Jungkook."
In terms of the group's positive-negative ratio, BTS has a positive ratio analyzed to be 88.71 percent.
BIGBANG and NCT are in the Top 3 Most Popular Boy Groups in May 2022
Holding onto their spot as second place for brand reputation rankings for their second month in a row is BIGBANG!
BIGBANG
For this month, the "Still Life" hitmakers had garnered a brand reputation index of 5,004,703, with a participation index of 907,077, a media index of 1,601,966, a communication index of 917,307, and a community index of 1,578,352.
Compared to BIGBANG's brand reputation index of 7,655,526 back in April, their index for May fell by 34.63 percent for this month.
And rising to third place for the boy group brand reputation rankings is NCT!
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NCT
According to the Korean Business Research Institute, NCT has a total brand reputation index of 2,570,840 for the month of May, with a participation index of 142,069, a media index of 579,026, a communication index of 410,846, and a community index of 1,438,899.
NCT's brand reputation index saw a decrease of 4.60 percent compared to their index of 2,694,839 in April for this month.
Top 30 Most Popular Boy Groups for May 2022
1. BTS
2. BIGBANG
3. NCT
4. SEVENTEEN
5. MONSTA X
6. EXO
7. THE BOYZ
8. TXT
9. ASTRO
10. Stray Kids
11. BTOB
12. WINNER
13. Super Junior
14. SHINee
15. TREASURE
16. INFINITE
17. ATEEZ
18. ONF
19. 2PM
20. Wanna One
21. Highlight
22. ENHYPEN
23. VIXX
24. TNX
25. DKZ
26. MIRAE
27. SF9
28. PENTAGON
29. TVXQ
30. GOT7
Meanwhile, the brand reputation rankings is based on the total brand reputation index of boy groups by analyzing their consumer participation, media coverage, communication, and community indexes from the big data gathered from April 7 to May 7.
The big data gathered for May 2022 is 63,469,741, which is a decrease of 7.42 percent from the big data of 68,556,547 garnered back in April.
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Written by Robyn Joan
