Ahead of ITZY's return, the girl group earned the modifier "K-pop's Fourth-Generation Queens" from the Korean media following the release of their film 2 for "CHECKMATE."
K-Media Crowns ITZY as K-pop's Fourth-Generation Queens
On June 20, JYP Entertainment, the agency of ITZY introduced a new concept film for the girl group with a romantic atmosphere, drawing the attention of both local and international fans.
In the video, ITZY members including Yeji, Ryujin, Lia, Chaeryeong, and Yuna wore bright crowns and gave off the face and vibes of a queen, not a princess.
In the 34-second clip, the quintet also flaunted their luxurious and elegant charms in fancy accessories and dresses, on top of their alluring visuals and expressions.
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They boosted the anticipation of K-pop enthusiasts as they predicted what kind of concept will ITZY show this time, which hinted at how they will show an upgraded performance through the released concept films.
Meanwhile, as soon as the clip was uploaded, not only fans but the Korean media also showed their interest in the group.
ITZY made headlines from the K-media for the concept film but what drew the attention of fans, particularly MIDZY (fandom) is the new modifier given by various media outlets to the group.
According to K-media, ITZY is the "Fourth-Generation Queens of K-pop."
Ten Asia, a popular Korean publisher wrote:
"ITZY wearing a crown, the 4th generation queen of K-pop"
Newsen also described the group as:
"ITZY showed off its appearance as the fourth-generation K-pop queen."
Other media outlets, including SPOTV News, MBN, Sports Seoul, Herald POP and more also certified ITZY's status as the queen of 4th-gen K-pop.
ITZY to Release New Album in July, First World Tour in August
Meanwhile, group ITZY is set to show off its "K-pop fourth-generation queen" influence and power with its fifth mini-album, "CHECKMATE" on July 15 at 1 p.m. KST.
This album is the first new album of ITZY in about 10 months since its first full-length album "Crazy In Love" released in September last year.
Accordingly, various teasing contents such as concept films, track lists, title posters, individual photos, album spoilers, and music video teasers are being prepared to raise the heat. On July 15, the day of their comeback, they will communicate with global MIDZY through Twitter Blue Room and Mnet comeback special.
On top of this, they will also cement their global status with their first world tour in August. The concert will begin in South Korea, then in the United States.
The first two solo performances will be held at the Olympic Handball Stadium in Seoul Olympic Park on August 6 and 7.
The tour will resume in October with Los Angeles as the first stop on October 26 (local time), Phoenix on October 29, Dallas on November 1, Houston on November 3, Atlanta on November 5, Chicago on Nov. 7 followed by Boston and New York on the 10th and 13th of the same month, respectively.
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Written by Eunice Dawson
