'MAMA 2022' Rebrands, Announces Official Dates & Venue

The famous Korean music awards ceremony is back! MNET has finally announced MAMA 2022 will be held in this country on these dates! Read on to know more details.

CJ ENM Rebrands 'MAMA' to 'MAMA AWARDS'

According to a report, MNET has rebranded the award show to just "MAMA AWARDS" instead of MNET Asian Music Awards.

On August 24, the company that owns MNET, CJ ENM, said that they are rebranding "Mnet ASIAN MUSIC AWARDS" to "MAMA AWARDS" in line with changes in the global music market.

This is because K-pop music has reached more and more people worldwide, not just in Asia. They also stated that the Korean awards show will be showing more unique and iconic scenes and stages from different K-pop groups that represent the genre to the world.

"MAMA AWARDS" will show the true value of K-pop and will become the first-ever K-pop Awards.

After rebranding, the "2022 MAMA AWARDS" will be held for two days, from November 29 to 30 at Kyocera Dome Osaka, Japan.

Japan is the world's second-largest music market after the United States and the number one export destination for K-pop.

Also, Kyocera Dome Osaka, an indoor sports arena that can accommodate about 40,000 people, is a familiar place for K-pop fans at home and abroad, as many K-pop stars have already held concerts several times.

As expectations are raised for the rebranding of the event, Kyocera Dome will see the first ever presentation of the awards ceremony.

'MAMA Awards' Going Worldwide

"MAMA AWARDS" is determined to become a global awards ceremony that can be enjoyed by everyone around the world.

CJ ENM and MNET will go beyond time and space, and broadcast live through major global digital channels including YouTube.

CJ ENM Head of Music Contents Division, Kim Hyun Soo, said in a statement, "MAMA has been continuously exploring new possibilities beyond the borders of Asia, and I am proud that in the process, it has served as an outpost for many K-POP artists to advance into the global stage."

They want "MAMA AWARDS" to become a legitimate POP Awards show and they will be proving that with this year's music awards.

'MAMA Awards' Doesn't Sit Well With K-pop Fans

After the announcement, K-pop fans on Twitter and other social platforms are trending the words "Mnet Asian Music Awards Awards." In the acronym MAMA, there is already a word "award." Due to this, fans are nitpicking and are saying that it is redundant to add another award after "MAMA."

Many are speculating that the Korean music awards want to have their live show next year be held in the US so they removed the Asian in it after rebranding.

Old K-pop fans have been criticizing MAMA for how they operate for many years now. After this rebranding, they now have more things to say about MNET's Korean music awards show.

Other K-pop fans are just wishing that the number of girl groups will at least be equal to the number of boy groups attending the awards show because of the many newly-debuted girl groups and how they dominated the Korean music charts.

Are you excited about the announcement of K-pop groups that will perform and be nominated at the global event? Whose performance are you looking forward to the most?

KpopStarz owns this article.

Written by Jaswin Singh