The Melon Music Awards is one of the representative music awards ceremonies in Korea. It has built a reputation for fair awards based on the Melon Chart. It has also created numerous legendary stages.
This year's MMA will be held offline for the first time in two years to welcome global fans.
MMA 2022: Ceremony Announces Date & Venue
Melon Music Awards 2022 has officially announced through a press release that the awards show will be on November 26, and it will take place at Gocheok Sky Dome in Seoul.
The Melon Music Awards will be celebrating its 14th anniversary this year. They are expecting to celebrate the milestone with a live show and a festive atmosphere together with many K-pop groups and artists as well as their fans.
Kakao Entertainment CEO Lee Jinsoo and Kim Seongsu also announced on the September 29 that MMA 2022 will be sponsored mainly by Kakao Bank. Lee Jewook, the head of Melon within Kakao Entertainment, stated:
"We will make MMA 2022 a festival where fans and artists, as well as music industry representatives, can all shine and harmonize to end the year with a brilliant finale."
They further discussed that the artists that took over the Melon charts and the popular artists who topped it will definitely be there to attend. The award show has also stated that they have invited several indie artists introduced on "Track Zero."
Furthermore, the release of the performance lineup will be done daily to further excite fans and increase their enthusiasm.
According to OSEN, MMA 2022 will also hold online events about the selection of Top 10 artists solely voted by fans. Voting will be done for about a month starting at end of October.
Meanwhile, the ticketing event will happen three times to make sure that fans are able to secure their tickets to watch the amazing live show prepared for them.
MMA 2022 History And Charts
The Melon Music Awards, which were first held online in 2005, have been selecting winners every year after reflecting Melon's usage data, member votes, and expert judgment.
After expanding offline in 2009, it was held simultaneously on and offline until 2019. But for the past two years, it was only held offline to prevent the spread of COVID-19.
Melon has done many things to better its platform and has upgraded its charts to let more indie artists get popular. They made the "Track Zero" chart for people to discover new artists.
This year, Melon created the "Melon Spotlight" chart to focus on the value of music after an artist has released their album. They also have placed advertisements on LED screens at Samsung Station K-pop Square to announce to music lovers that an artist has released new music.
As for the awarding itself, Melon has proven that they look at the numbers and statistics before giving out an award. Their theme "DATA HUB" is about the listening data of five million paid subscriptions.
Their "Data Lab," which will be revealed next month, will show the achievements of every artist on record. They also have "MY RECORD" a data gathered where the listener will see their music taste from the beginning of the year.
KpopStarz owns this article.
Written by Jaswin Singh
