Among numerous K-pop idols, these 10 stars are noted to certainly bring profit and success to any brand they are promoting!
BLACKPINK Lisa Crowned as Most Bankable K-pop Idol in 2022
Lisa, the main dancer of the global girl group BLACKPINK, showed off her uncomparable presence in the global market by decorating the cover of a U.S magazine.
In particular, the "LALISA" singer graced the cover of the U.S. magazine, "NETIZENS REPORT" for its October 2022 issue as the most bankable K-pop idol.
The cover of the magazine drew attention as Hollywood's celebrity Tom Holland along with the Thai-K-pop idol decorated the cover together as "Most Bankable Entertainers" in 2022 as well.
The list highlights celebrities who don't only have the most ambassadorship deals but also have a great impact on representing brands and products domestically and outside Korea with their massive influence and power.
In the article released by the NETIZENS REPORT, the magazine cited Lisa as the No. 1 K-pop idol with the biggest influence on domestic and foreign brands as of 2022. This is due to the fact that Lisa is one of the most famous K-pop idols in the world and also the most successful.
As of September, the BLACKPINK member currently boasts more than 80 million followers on Instagram, making her the most followed K-pop idol.
Some of her most notable brand deals include Moonshot, AIS Thailand, MAC, Adidas, Prada, BVLGARI, Vivo, Samsung, Chivas Regal as well as the luxury brand Celine, where she's a global ambassador.
Top 10 Most Bankable K-pop Idols: IU, ASTRO Eun Eoo, TWICE Tzuyu, More!
Following Lisa is IU, who is one of the highest-paid celebrities in South Korea. Since she became South Korea's representative singer, the "LILAC" singer promoted a lot of brands from makeup to electric devices, but her most recent deal is for luxury brand Gucci.
Aside from Lisa, the other BLACKPINK members also entered the top 10, such as Jennie (3rd), Jisoo (4th) and Rosé (8th). The global stars are known for representing top high-end brands including Chanel and Calvin Klein (Jennie), Dior and Cartier (Jisoo) and Yves Saint Laurent (Rosé).
In fifth place, ASTRO Cha Eunwoo entered the top 5 as one of the leading idols turned actors in this era. Aside from his outstanding visuals, Eunwoo was also lauded for his personality which made a lot of brands fall for his charms. Some of the products and brands he's representing include Penshoppe, O'Neill, Ms Glow, Liberclassy, etc. He's currently the brand ambassador for the luxury brand, Dior Beauty.
EXO members also reigned in the top 10, especially the maknae line, Kai and Sehun. "The Mmmh" singer Kai (6th) promotes various brands including YSL Beauty, Gucci, BlackYak Climbing Crew, Bobbi Brown Cosmetics and Charmzone Mask.
Whereas Sehun (10th) represents Cartier and is currently the first male K-pop idol global ambassador for Dior.
GOT7 Jackson entered the list as well as No. 7. The male idol with a lot of accolades such as singer-songwriter, record producer, director, etc. is als known as a brand deals master. In China, he appeared in multiple brands including Fendi China.
The maknae of TWICE, Tzuyu also cemented her status as the ninth most bankable idol. Although she doesn't have many brand deals compared to the aforementioned her value is high because she's consistently selected as the most popular idol by Gallup Korea since 2016.
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Written by Eunice Dawson.
