SM Entertainment has ignited a discussion within fans on an online forum. SM's fans, Pink Bloods, examined the company's latest song choices for their artists.
Here's what people are saying.
Pink Bloods Discuss SM Entertainment's Suspected Difficulties in Music Trend Reading
On January 16, SM Entertainment gained attention from their fans, Pink Bloods. In an online forum, the fans discussed the company's recent song picks for their artists. Fans claimed how most of SM's released songs didn't leave a mark, in terms of distinct sound.
They explained that SM Entertainment's strengths relies on building a strong core fandom through its groups and musical style.
However, in today's time, K-pop has expanded and has amassed more 'casual' listeners. Fans remarked that these target audiences won't be pleased with SM's current music trend-setting.
"It's very outdated. They insist on standing out, but it's almost always in a way that turns off the casual listener."
"It's been known that one of SM's strengths is amassing a long-lasting, core fandom. But now that K-pop has grown exponentially, and has more of a global "casual" audience. I'm not saying they need to throw away the SM identity and brand, but they need to step up and adapt to current trends at least a little."
What do you think of their discussion? Tell us in the comments below.
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