For the month of March, K-pop is now getting busy with their activities, music, and promotions. Along those endeavors, several artists have also been appointed as ambassadors.
Since K-pop artists are also influential among the community, it's not surprising that various brands or campaigns will take interest in them, in order to promote their content.
Here are 6 K-pop artists who became ambassadors for March 2023!
1. BTS Jungkook for Calvin Klein
On March 28, Jungkook of BTS was appointed as the newest global ambassador for Calvin Klein Jeans and Underwear. With Jungkook's charismatic personality, the idol was shown promoting the brand with confidence, and ARMYs loved every second of it.
Jungkook was also praised by Jonathan Bottomley, Calvin Klein's global chief marketing officer. In his statement, the officer described that Jungkook is a perfect match for their brand, since he possesses rare talent for uniting audiences.
2. BTS Jimin for Tiffany & Co.
Introducing our newest House ambassador, Jimin of BTS. The 21st century pop icon wears #TiffanyLock. #TiffanyAndCo #BTS #Jimin pic.twitter.com/VGxRMsOBR6
— Tiffany & Co. (@TiffanyAndCo) March 2, 2023
On March 3, Jimin of BTS became Tiffany & Co's newest ambassador. Regarding his activities with the brand, Jimin will attend on brand events and engage on different ad campaigns.
Tiffany & Co.'s executive vice president for product and communications, Alexandre Arnault, expressed excitement over Jimin's involvement with the brand, describing him as a multifaceted artist, as well as performer.
3. BTS RM for Bottega Veneta
On March 30, BTS's leader RM became not just the ambassador for Bottega Veneta, but also the latest addition to its "family," which was announced on Instagram. The reveal was made by Matthieu Blazy, Bottega Veneta's Creative Director.
4. NewJeans for Levi's
Rookie monster NewJeans became the newest global ambassador for Levi's on March 6. The brand is known for its everlasting denim jeans, which the group matches perfectly since bot the product and NewJeans are both timeless.
According to a Levi's representative, the brand is excited to work with NewJeans, since the group does a great job on appealing the brand's personality towards Generation Z. NewJeans is also set to celebrate the brand's 150th anniversary of the "501" jeans.
For further context, "501 day" is when Levi's signature blue jeans were patented, which dates back on May 20, 1873. As the brand's newest ambassador, NewJeans' live performance will be held at Seoul to commemorate the special day.
5. NewJeans Danielle for Yves Saint Laurent Beauty
Danielle of NewJeans became an ambassador for Yves Saint Laurent Beauty on March 14. NewJeans also uploaded a photo on their Instagram account, where Danielle is shown wearing the products. The idol has also joined EXO Kai and BLACKPINK Rosé, who are also affiliated with the brand.
6. ATBO for 'Korea Forest Love Youth 2023'
On March 20, fourth-gen boy group ATBO became the public relations ambassador for "Korea Forest Love Youth 2023," which was held through a ceremony. On the event, ATBO expressed their aim to spread awareness to forests and climate crisis.
Do you know any other K-pop artists who became ambassadors for March 2023? Tell us in the comments below!
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