LE SSERAFIM has uploaded the trailer for their upcoming first full album 'UNFORGIVEN," increasing anticipation for their comeback. However, the trailer received mixed reactions for THIS reason.
What happened?
LE SSERAFIM's 'UNFORGIVEN' Album Trailer Draws Mixed Reactions Due to Use of Japanese Language
On April 9, rookie monster LE SSERAFIM has uploaded "Burn the Bridge," the first teaser for album "UNFORGIVEN."
The video showed LE SSERAFIM members through a flawless cinematography, which transitioned from stylish aesthetics to futuristic concepts. It also contained a hint of fantasy elements, which delighted everyone's eyes.
While LE SSERAFIM already has everyone's attention with their first full-length album, they definitely secured everyone's hearts with this brand new trailer. In a forum, fans praised the video's quality and its production.
"I freaking liked it though? The quality is crazy and I'm freaking looking forward to it."
"The music they use in their intro tracks for the albums is so my style and I feel like it fits their aesthetic so much."
They expressed frustration over internet users who complained about the use of Japanese language. Fans stated the group is multi-lingual, and would ultimately sing the song in Korean.
Some were also frustrated with them for preferring the English language, but not Japanese. Others claimed how K-pop agencies use a group's multi-cultural roots to expand the music market on certain countries the members are affiliated with.
Fans commented:
"They will be singing the song in Korean ultimately so who cares? The group itself is multi-lingual."
"They have Japanese members. Not allowing them to talk in their mother language for their album is weird."
"It's a well made trailer. About language, why IS IT okay if they use English but complain when they use Japanese?"
"They are triggered with Japanese but okay with the amount of English used in K-pop song LOL."
"I'm glad they're using Japanese and English even if they're using it to increase the market there."
What do you think of the situation?
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