In a recent development, fans of LE SSERAFIM's Sakura have voiced their concerns over the management practices of Source Music, alleging that the agency is sabotaging the global star's career.
This outcry comes after Sakura's candid revelation in her latest "FIM-LOG" video, where she discussed receiving an invitation to a prestigious Louis Vuitton event. Fans have interpreted this incident as a revealing moment, shedding light on what they perceive as mismanagement by Source Music.
Allegations of Mismanagement Rock LE SSERAFIM Sakura's Career at Source Music
Sakura's journey as an entertainer began at a remarkably young age when she became one of the first-generation members of J-Pop group HKT48 at the tender age of 13. Her subsequent involvement with the immensely popular group IZ*ONE, and now her membership in the leading fourth-generation group LE SSERAFIM, has garnered her a dedicated and passionate global fanbase.
Contrary to attending the prestigious Paris Fashion Week Fall-Winter 2023 Women's Collection show, Sakura was scheduled to film for LENIVERSE, LE SSERAFIM's web variety show. This decision sparked outrage among the fan community known as FEARNOTs.
so le sserafim had to film for leniverse that's why they declined louis vuitton's invitation for sakura...
— joe (@elsserafim) July 16, 2023
was the leniverse filming much more important than a global fashion show event in paris that they couldn't have adjusted the filming to a different day???
FEARNOTs Expressed Thier Concerns towards Source Music
They expressed their frustration towards Source Music for declining such a beneficial opportunity for Sakura, suggesting that the agency could have adjusted the LENIVERSE filming schedule or proceeded with filming with four members instead.
Adding to the fans' grievances is the absence of any official announcement declaring Sakura as a brand ambassador for Louis Vuitton. This further fuels their belief that Source Music may not be fully capitalizing on the potential opportunities available to Sakura, leading to allegations of mismanagement and sabotage.
u guys need to realise its not about the fashion show itself, but rejecting opportunities for 🌸 while she gets none in kr/jp. before she went to korea she had so many jobs in jp and i’m sure there’s a huge demand for her
— sakura loops (@sakuraIoops) July 16, 2023
사쿠라에게 합당한 대우를 해 주세요 #SOURCEMUSIC_OPENUP
Sakura deserves better treatment and promotions in the future, please promote SAKURA and accept the opportunities because it's important, SAKURA IS AMAZING
— le sserafim pics (@sserapics) July 16, 2023
사쿠라에게 합당한 대우를 해 주세요 #SOURCEMUSIC_OPENUP@SOURCEMUSIC @HYBEOFFICIALtwt
our main purpose is to make sure that the company aware on how serious this matter. we also want sakura to receive better treatment than before
— icha³⁹ ⚡️ (@kkurasier) July 16, 2023
사쿠라에게 합당한 대우를 해 주세요#SOURCEMUSIC_OPENUP@SOURCEMUSIC @HYBEOFFICIALtwt
Even with the bare minimum Sakura still as popular and gaining more fan BUT we will not accept this kind of treatment. Sabotage, declining and refuse the deal was build for her
— Prunus 🇵🇸 | (@Mifaressel39) July 16, 2023
사쿠라에게 합당한 대우를 해 주세요#SOURCEMUSIC_OPENUP@SOURCEMUSIC @HYBEOFFICIALtwt
With concerns ranging from the possibility of declining brand offers to fears of underutilizing Sakura's global influence, netizens are now calling for more opportunities and individualized schedules for the star. They demand that Source Music treat Sakura better, recognizing her status as a global star and ensuring her career reaches its full potential.
As the discussion unfolds, it remains to be seen how Source Music will respond to the fans' demands and address the concerns regarding Sakura's career trajectory.
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Cassidy Jones wrote this.
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