Amid the lawsuit battle between FIFTY FIFTY and ATTRAKT, the girl group might not be able to promote abroad after the agency's recent move.
What happened?
ATTRAKT Applies for FIFTY FIFTY's Trademark Rights in US, UK, China, & Japan
On July 25, it has been revealed that ATTRAKT, the company that launched the global girl group FIFTY FIFTY, applied for trademark rights in the United States, the United Kingdom, China, and Japan.
According to the exclusive coverage of the Munhwa Ilbo, the company submitted applications for trademark rights of "FIFTY FIFTY" in four major K-pop consumer countries on July 5, on top of its initial application in Korea.
Earlier on May 15, the agency applied for the trademark of FIFTY FIFTY's English name in the country.
"Like the names BTS and BLACKPINK, each group name reveals their identity. If a rookie less than a year after its debut cannot use the trademark, their activities will inevitably decrease significantly.
In addition, overseas, where the concept of intellectual property (IP) rights is strong, they can be embroiled in a huge lawsuit while using the trademark without rights.
In the U.S. and other countries, considering the existence of a punitive damage compensation system, it is absurd to arbitrarily use a specific trademark."
READ MORE HERE: This is How FIFTY FIFTY Beat NewJeans' Billboard Record Despite Being 'Underrated'
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