TXT, the South Korean boy band under Big Hit Music is gearing up for their highly anticipated comeback with their third full-length album, "The Name Chapter: FREEFALL."
With fans eagerly awaiting new music and visual concepts, excitement reached a fever pitch when a sneak peek of the album's physical design was recently unveiled.
The Unconventional Cardboard Packaging
What caught the attention of netizens and TXT fans, known as MOAs, was the unique approach taken with the album's packaging. Instead of the traditional jewel case or slipcover, TXT's new album comes in a cardboard-packaged design.
This seemingly eco-friendly choice has sparked a myriad of reactions, as well as a spirited debate within the fandom and beyond.
The idea of intentionally damaging the packaging to enjoy the album's contents was met with resistance. They argue that such a design not only compromises the aesthetic value of the album but also poses challenges for those who wish to resell their collections in the future.
Netizens' comments:
- "The album design is a complete miss. It looks like a jumbled mess and lacks any cohesive theme."
- "I can't believe they thought this album design was a good idea. It's just plain ugly."
- "TXT really dropped the ball with this album design. It's unappealing and doesn't do justice to their music."
- "I expected so much more from TXT, but the album design is a disappointment. It's a definite miss for me."
- "The album design is so underwhelming. It's forgettable and doesn't make me excited to listen to their music."
- "I can't believe they wasted such a great opportunity with this album design. It's a miss in every aspect."
- "I don't understand what they were thinking with this album design. It's confusing and doesn't make any sense."
- "The album design is just plain lazy. It looks like they put no effort into it and it shows."
- "I'm really disappointed with the album design. It feels like they took the easy way out instead of creating something unique."
- "The album design is a miss for me. It's uninspired and lacks any creativity."
Conversely, there are MOAs who appreciate the creativity behind this choice. For them, the environmentally friendly packaging aligns with TXT's image and music, which often explores themes of nature and the environment.
As the release date for "The Name Chapter: FREEFALL" approaches, the album's design controversy continues to be a hot topic.
In a music industry that constantly seeks new ways to engage with fans and create memorable experiences, TXT's daring choice in album design serves as a reminder of the power of artistic expression and its ability to evoke diverse reactions within a passionate fanbase.
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Cassidy Jones wrote this.