SEVENTEEN's Hoshi, the charismatic performer and beloved member of the renowned K-pop group, has recently taken on the role of a kimchi ambassador for the renowned brand Jongga.

During a recent appearance on Salon Drip Season 2, Hoshi's fervor for the quintessential Korean side dish was unmistakable as he shared his enthusiasm for his newfound title and the unique benefits that have come with it.

The Kimchi Ambassador: Hoshi's Surprising Journey

The interview, hosted by Jang Do Yeon, saw Hoshi reflecting on the unexpected turn of events that led to him becoming a kimchi ambassador.He attributed his ambassadorship to the unwavering support of his fans, who playfully dubbed him the "kimchi ambassador" during his live streams.

He attributed his ambassadorship to the unwavering support of his fans, who playfully dubbed him the "kimchi ambassador" during his live streams.

I wasn't expecting anything to come out of me loving kimchi so much. I just really like it. (People have seen) on live streams when I'm on live and so 8 years after my debut, fans made a joke about how I'm a 'kimchi ambassador' and Jongga saw it! It's all thanks to the fans."

Intriguingly, Hoshi also shed light on a remarkable collaboration between SEVENTEEN and Jongga, involving a Vogue photo shoot. He revealed that the idea for this unique project sprouted during his visit to a Jongga pop-up event, where he learned that the director from VOGUE had transitioned to Jongga.

The result was a first-of-its-kind kimchi-themed shoot, a remarkable fusion of culinary delight and high fashion. The success of this endeavor underlines Hoshi's star power and his ability to inspire creative cross-industry partnerships.

When it came to the question of his favorite kimchi pairing, Hoshi's response was as simple and heartfelt as his affection for the dish itself: His versatile palate and love for kimchi in all its forms undoubtedly make him the perfect ambassador for Jongga, a brand celebrated for its diverse and delicious kimchi offerings.

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Host Jang Do Yeon didn't miss the opportunity to ask Hoshi about the benefits that come with being a kimchi ambassador. Hoshi's answer reflected his genuine appreciation for the fans and a desire to give back.

"Whenever we perform and fans come, we want to thank them. There wasn't much when we were rookies financially. But these days whenever there's a chance to meet the fans, I'd say I'd like to give them kimchi!"

As the SEVENTEEN and CARAT communities continue to thrive, it's clear that their love for kimchi, like their bond, is only growing stronger, ensuring that they won't be running out of this beloved Korean delicacy anytime soon.

Hoshi's role as a kimchi ambassador stands as a testament to the power of passion, dedication, and the enduring connection between an artist and their fans.

READ ALSO: How SEVENTEEN Hoshi Proved He is the Best Son His Father Could Ever Have 

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Cassidy Jones wrote this.