SM Entertainment, one of South Korea's most prominent entertainment labels, has recently come under fire due to their announcement of an upcoming English full-length album by the popular K-pop girl group, aespa.
The revelation of this plan was made as part of the label's announcement of their projects for the first quarter of 2024, causing a flurry of reactions from fans and critics alike.
Backlash Grows Over aespa's English Album
The Korean entertainment giant disclosed its ambitious plans for the upcoming months, which encompassed not only aespa but also other notable artists under their banner, such as EXO's Suho, Red Velvet's Wendy, and the up-and-coming group RIIZE. However, it was aespa's English album that took center stage, eliciting a swift and widespread backlash.
The primary source of discontent among Korean fans revolves around the fact that aespa, who made their debut in 2020, has yet to release a full-length Korean album.
Aespa has gained a substantial following both in South Korea and internationally, thanks to their unique concept and catchy songs. Still, the absence of a Korean full-length album in their discography has left many fans yearning for more.
This frustration and disappointment quickly spilled over onto social media platforms like Twitter, where fans vented their feelings of discontent.
Netizens' comments:
- "Sigh, WTF do they mean, English full-length album? They don't even have a Korean full-length album."
- "Ah, everything would have been fine if they didn't reveal plans for the English full-length album. The crazies are lit right now after hearing the news."
- "It's dumbfounding to hear the words English Full-Length Album... They've only released mini-albums in Korea and have never had a Korean full-length album."
- "I can't believe they're doing this. Where's the Korean full-length album we've been waiting for all this time?"
- "I've been supporting aespa since day one, but this decision is disappointing. We need a Korean full-length album!"
The reaction wasn't limited to Twitter, with fans expressing their surprise and frustration on various online platforms, emphasizing that the concept of an English full-length album was utterly baffling when the group had yet to release a full-length Korean album.
SM Entertainment's decision to unveil an English full-length album for aespa has sparked an intense debate within the fandom and beyond, with questions about the label's priorities and their approach to aespa's musical journey.
In the competitive world of K-pop, fans are a powerful force, and their voices can influence the decisions made by entertainment companies, making it important for labels like SM Entertainment to carefully consider their actions and communicate with their fan base effectively.
Read also: Aespa Fandom Name: Korean Netizens Not Happy
Follow and subscribe to KpopStarz for more news.
KpopStarz own this article.
Cassidy Jones wrote this.
